Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone

Business & Finance, Marketing & Sales
Cover of the book Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone by Fotini Mastroianni, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Fotini Mastroianni ISBN: 9783668359116
Publisher: GRIN Verlag Publication: December 8, 2016
Imprint: GRIN Verlag Language: English
Author: Fotini Mastroianni
ISBN: 9783668359116
Publisher: GRIN Verlag
Publication: December 8, 2016
Imprint: GRIN Verlag
Language: English

Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: Marketing, language: English, abstract: The aim of this assignment is to examine the theme of customer perceived by value and its marketing implications for how organisations become and remain competitive. The essay is using two leading products which operate in the mobile phone industry. These are Research in Motion (RIM) and Apple and their retrospective products: a) the Blackberry and b) the iPhone. Both companies have a strong branding position in the market. They seek to create value through the manipulation of technology and in offering features that are of satisfaction to the customers.

Born in Athens, Greece, I studied economics, agricultural policy analysis, marketing and communication with new technologies and human resources management (BSc, MSc, DProf). I am an author of more than 40 books specialized in economics, accountancy and management. I have been an MBA lecturer for 19 years and I have taught more than 800 students and seminar attendants. I have worked as a Manager at Microsoft and other IT and Telcom companies. I am a registered consultant on entrepreneurship and innovation of European Union for small and medium enterprises and certified by Chartered Institute of Marketing. An active blogger, I write about economics at mastroyanni.blogspot.com. My articles have been published at numerous magazines, newspapers and blogs. About me and my books you may read at my blog: http://mastroyanni.blogspot.gr/

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: Marketing, language: English, abstract: The aim of this assignment is to examine the theme of customer perceived by value and its marketing implications for how organisations become and remain competitive. The essay is using two leading products which operate in the mobile phone industry. These are Research in Motion (RIM) and Apple and their retrospective products: a) the Blackberry and b) the iPhone. Both companies have a strong branding position in the market. They seek to create value through the manipulation of technology and in offering features that are of satisfaction to the customers.

Born in Athens, Greece, I studied economics, agricultural policy analysis, marketing and communication with new technologies and human resources management (BSc, MSc, DProf). I am an author of more than 40 books specialized in economics, accountancy and management. I have been an MBA lecturer for 19 years and I have taught more than 800 students and seminar attendants. I have worked as a Manager at Microsoft and other IT and Telcom companies. I am a registered consultant on entrepreneurship and innovation of European Union for small and medium enterprises and certified by Chartered Institute of Marketing. An active blogger, I write about economics at mastroyanni.blogspot.com. My articles have been published at numerous magazines, newspapers and blogs. About me and my books you may read at my blog: http://mastroyanni.blogspot.gr/

More books from GRIN Verlag

Cover of the book Entwicklung eines Controlling-Konzeptes für einen mittelständischen Dienstleister by Fotini Mastroianni
Cover of the book Angstentstehung unter besonderer Berücksichtigung der Angsttheorie von Lazarus by Fotini Mastroianni
Cover of the book Jackson Precision Castings by Fotini Mastroianni
Cover of the book El drama de honor - Das Ehrendrama im Siglo de Oro by Fotini Mastroianni
Cover of the book Sport und Nahrungsergänzungsmittel by Fotini Mastroianni
Cover of the book Gemeinsamkeiten und Unterschiede in den Sprachphilosophien Humboldts und Chomskys by Fotini Mastroianni
Cover of the book Der Paragone und das Relief in der italienischen Renaissance by Fotini Mastroianni
Cover of the book Die Wirkung der Massenmedien auf das Kriminalitätsverhalten von Kindern und Jugendlichen by Fotini Mastroianni
Cover of the book Das Universitätsstift St. Jakobi in Rostock - Eine Stütze für die Universität Rostock oder ein Herrschaftsinstrument der Landesherren? by Fotini Mastroianni
Cover of the book Zu: 'Was ist Subsidiarität? Ein sozialphilosophisches Ordnungsprinzip: Von Thomas von Aquin bis zur 'Civil Society'' by Fotini Mastroianni
Cover of the book Bioethik und Menschenwürde. Moralische Untersuchung von Pränatal- und Präimplantationsdiagnostik und aktiver Sterbehilfe by Fotini Mastroianni
Cover of the book Die Konstruktion der Unendlichkeit by Fotini Mastroianni
Cover of the book Freiheit und Notwendigkeit by Fotini Mastroianni
Cover of the book Carrefour in China by Fotini Mastroianni
Cover of the book Lernstandserfassung und Fördermöglichkeiten im Mathematikunterricht. Hilfen zum Übergang von der Primar- in die Sekundarstufe an der Schule zur individuellen Lernförderung by Fotini Mastroianni
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy