Fotini Mastroianni: 6 books

Book cover of Does the Greek debt crisis threaten the stability of the Euro?
by Fotini Mastroianni
Language: English
Release Date: December 12, 2016

Essay from the year 2014 in the subject Economics - Finance, , course: Economics, language: English, abstract: By late 2007, the first signs of financial bubble collapse, public debt, its servicing and the notorious spreads were not subject to financial markets. Countries having high or low debts...
Book cover of Culture and Leadership according to Quinn's Competing Values Framework
by Fotini Mastroianni
Language: English
Release Date: May 15, 2017

Bachelor Thesis from the year 2014 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: People of a nation have their own culture or cultural values, therefore, the members of an organization have their own culture. The organizational culture...
Book cover of Unethical Behavior of Auditors
by Fotini Mastroianni
Language: English
Release Date: April 27, 2017

Seminar paper from the year 2015 in the subject Business economics - Revision, Auditing, , language: English, abstract: The object of the current study are the challenges that auditors face and the falsification of financial reports something that occurs quite often recently. The term 'falsification...
Book cover of The role of viral advertising in brand equity building
by Fotini Mastroianni
Language: English
Release Date: April 3, 2017

Bachelor Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: This paper presents the role of viral marketing in building brand equity. There are many well known theories that are generally...
Book cover of Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone
by Fotini Mastroianni
Language: English
Release Date: December 8, 2016

Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: Marketing, language: English, abstract: The aim of this assignment is to examine the theme of customer perceived by value and its marketing implications for...
Book cover of Consumer perceptions of value in relation to products of Home Depot versus Lowe's
by Fotini Mastroianni
Language: English
Release Date: December 8, 2016

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: Marketing, language: English, abstract: The present paper focuses on Lowe's and Home Depot's value propositions and provides suggestions on improving Home...
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