The Marketing Strategy of the foreign Hypermarket Wal-Mart in China

Is Wal-Mart's Marketing Strategy adapted to the Chinese Market?

Business & Finance, Marketing & Sales
Cover of the book The Marketing Strategy of the foreign Hypermarket Wal-Mart in China by Nicola Gundrum, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nicola Gundrum ISBN: 9783656300182
Publisher: GRIN Verlag Publication: October 31, 2012
Imprint: GRIN Verlag Language: English
Author: Nicola Gundrum
ISBN: 9783656300182
Publisher: GRIN Verlag
Publication: October 31, 2012
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam's Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam's Clubs, and Neighborhood Markets. Right now Wal-Mart has 190 units in 101 cities, and created over 50,000 job opportunities across China. This gives a first impression on the rapidly expansion of Wal-Mart in China. In this assignment the Chinese market as well as Wal-Mart's marketing strategy referring to the Chinese market are analyzed.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam's Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam's Clubs, and Neighborhood Markets. Right now Wal-Mart has 190 units in 101 cities, and created over 50,000 job opportunities across China. This gives a first impression on the rapidly expansion of Wal-Mart in China. In this assignment the Chinese market as well as Wal-Mart's marketing strategy referring to the Chinese market are analyzed.

More books from GRIN Verlag

Cover of the book Inwiefern lässt sich das Devianzverhalten jugendlicher Migranten über einen Kulturkonflikt erklären? by Nicola Gundrum
Cover of the book Verhältnis von StPO und Vorratsdatenspeicherung nach dem Urteil des BVerfG by Nicola Gundrum
Cover of the book Rezeption und Kritik der Philosophie Friedrich Nietzsches bei Hannah Arendt by Nicola Gundrum
Cover of the book Fußballberichterstattung in der NS-Zeit by Nicola Gundrum
Cover of the book Hat die Philosophie einen Nutzen? by Nicola Gundrum
Cover of the book Autismus-Spektrum-Störungen im Kindesalter by Nicola Gundrum
Cover of the book Verfassungsgerichtsbarkeit in Mittel- und Osteuropa - Zwischen ethnischer Fragmentierung und Akteursinteressen by Nicola Gundrum
Cover of the book Das soziale Stigma der Hofeunuchen. Claudian Claudianus Invektive gegen Eutrop im Werk 'In Eutropium' by Nicola Gundrum
Cover of the book Die Inuit. Eine Übersicht über die traditionelle Lebensweise und Anpassung an die Umwelt by Nicola Gundrum
Cover of the book Controlling im Gaststättengewerbe by Nicola Gundrum
Cover of the book Verhaltensorientiertes Controlling: Der Mensch im Mittelpunkt - Illustration anhand von Investitionsentscheidung by Nicola Gundrum
Cover of the book Das Konzept der somatischen Marker nach Antonio R. Damasio by Nicola Gundrum
Cover of the book Befehlsstruktur im NS-System: Führung oder Chaos im Nationalsozialismus? (Geschichte 9. Klasse Gymnasium) by Nicola Gundrum
Cover of the book Können Impfungen Autismus verursachen? by Nicola Gundrum
Cover of the book Erziehungsratgeber im Zeitalter der Aufklärung und der Postmoderne - ein konkreter Vergleich anhand zweier ausgewählter Beispiele by Nicola Gundrum
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy