Major differences along the supply chain between B2B and B2C marketing with regard to 'Fast-Moving-Consumer-Goods' (FMCG)

Business & Finance, Marketing & Sales
Cover of the book Major differences along the supply chain between B2B and B2C marketing with regard to 'Fast-Moving-Consumer-Goods' (FMCG) by Sebastian Meyer, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sebastian Meyer ISBN: 9783638726078
Publisher: GRIN Verlag Publication: June 13, 2007
Imprint: GRIN Verlag Language: English
Author: Sebastian Meyer
ISBN: 9783638726078
Publisher: GRIN Verlag
Publication: June 13, 2007
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, 6 +2 online entries in the bibliography, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, 6 +2 online entries in the bibliography, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined

More books from GRIN Verlag

Cover of the book Unsere Hoffnung - Ein Bekenntnis zum Glauben in dieser Zeit by Sebastian Meyer
Cover of the book E-Learning: Ein neues Instrument kritisch betrachtet aus der Sicht betrieblicher Personalentwicklung by Sebastian Meyer
Cover of the book Vor- und Nachteile des Jahrgangsgemischten Unterrichts by Sebastian Meyer
Cover of the book Das Parlament als Entscheidungsgremium in der deutschen Bundesrepublik by Sebastian Meyer
Cover of the book Die Seefahrt der frühen Ming-Dynastie im historischen Kontext by Sebastian Meyer
Cover of the book Die Ämterkonkurrenz in der Außen-, Sicherheits- und Verteidigungspolitik der USA by Sebastian Meyer
Cover of the book Rechtsformwechsel - am Beispiel der Umwandlung einer GmbH in eine OHG by Sebastian Meyer
Cover of the book Die Nachfolge bei Tod eines Gesellschafters in einer Personengesellschaft by Sebastian Meyer
Cover of the book Kundenzufriedenheit im Sport: Drop-Out und Bindung in Fitness-Studios by Sebastian Meyer
Cover of the book Die Übertragung der Grundsätze zum Ausgleich ehebedingter Zuwendungen auf den Vermögensausgleich von faktischen Lebensgemeinschaften by Sebastian Meyer
Cover of the book Gehlen als Anthropologe und Moralphilosoph unter besonderer Berücksichtigung des Institutionenbegriffs by Sebastian Meyer
Cover of the book Dependencies among Software Development Teams. Coordination, Communication and Collaboration by Sebastian Meyer
Cover of the book Tarot by Sebastian Meyer
Cover of the book Management by Objectives. Führen durch Zielvereinbarung by Sebastian Meyer
Cover of the book DynaMart - Erstellung eines dynamischen Shop-Portals auf Basis von PHP und MySQL by Sebastian Meyer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy