Public Relations category: 887 books
Public Relations Metrics
Research and Evaluation
Language: English
Release Date: September 11, 2009
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
PR 2.0
New Media, New Tools, New Audiences
Language: English
Release Date: March 26, 2008
Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura...
Putting the Public Back in Public Relations
How Social Media Is Reinventing the Aging Business of PR
Language: English
Release Date: February 19, 2009
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public"...
by Mark Aiston
Language: English
Release Date: December 1, 2012
Language: English
Release Date: December 1, 2012
Public Relations - Beginners Guide is an ideal resource for anyone who is looking to promote their business, their products and services and themselves through the media.
This detailed E-book offers tips and strategies that will help you understand how the media operates, guide you through the process...
Promoting Nonprofit Organizations
A Reputation Management Approach
Language: English
Release Date: August 21, 2013
Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years....
Online Public Relations
A Practical Guide to Developing an Online Strategy in the World of Social Media
Language: English
Release Date: May 3, 2009
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of ***Online Public Relations***shows readers how to use...
The Public Relations Writer's Handbook
The Digital Age
Language: English
Release Date: December 28, 2010
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses,...
by
Language: English
Release Date: July 29, 2010
Language: English
Release Date: July 29, 2010
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the...
Public Relations and the Corporate Persona
The Rise of the Affinitive Organization
Language: English
Release Date: July 20, 2017
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common...
by Babs Hightower
Language: English
Release Date: October 23, 2013
Language: English
Release Date: October 23, 2013
Getting help to promote your book just got easier. Public Relations for Authors Take Hold of Your Own Promotions will help you locate that special publicist who will help you promote your book the right way. As a Publicity Director for two publishers Babs brings knowledge to the book....
Public Relations and the Power of Creativity
Strategic Opportunities, Innovation and Critical Challenges
Language: English
Release Date: October 4, 2018
Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous...
by
Language: English
Release Date: August 2, 2018
Language: English
Release Date: August 2, 2018
Cases in Public Relations Strategy,by Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding, draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research,...
Handbuch Sprache in den Public Relations
Theoretische Ansätze – Handlungsfelder – Textsorten
Language: German
Release Date: September 29, 2017
Das Handbuch bietet einen umfassenden und systematischen Überblick zur Rolle von Sprache und Texten in den Public Relations. Das Interesse einer interdisziplinären Beschäftigung mit Sprachgebrauch in der internen und externen Unternehmenskommunikation ist in der Praxis und Wissenschaft gestiegen....
Corporate Public Affairs
Interacting With Interest Groups, Media, and Government
Language: English
Release Date: August 15, 2006
Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out...