The Public Relations Writer's Handbook

The Digital Age

Business & Finance, Marketing & Sales, Public Relations
Cover of the book The Public Relations Writer's Handbook by Merry Aronson, Don Spetner, Carol Ames, Wiley
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Author: Merry Aronson, Don Spetner, Carol Ames ISBN: 9781118041079
Publisher: Wiley Publication: December 28, 2010
Imprint: Jossey-Bass Language: English
Author: Merry Aronson, Don Spetner, Carol Ames
ISBN: 9781118041079
Publisher: Wiley
Publication: December 28, 2010
Imprint: Jossey-Bass
Language: English

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

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