Cases in Public Relations Strategy

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts
Cover of the book Cases in Public Relations Strategy by , SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781544339917
Publisher: SAGE Publications Publication: August 2, 2018
Imprint: SAGE Publications, Inc Language: English
Author:
ISBN: 9781544339917
Publisher: SAGE Publications
Publication: August 2, 2018
Imprint: SAGE Publications, Inc
Language: English

Cases in Public Relations Strategy,by Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding, draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, you will explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows you how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give you the knowledge and skills you need for success in the field.

 

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Cases in Public Relations Strategy,by Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding, draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, you will explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows you how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give you the knowledge and skills you need for success in the field.

 

 

More books from SAGE Publications

Cover of the book Learning in the Early Years 3-7 by
Cover of the book Weaving Analytics for Effective Decision Making by
Cover of the book Assessment for Learning in the Early Years Foundation Stage by
Cover of the book Visualizing Social Science Research by
Cover of the book Sampling Essentials by
Cover of the book Child and Adolescent Mental Health by
Cover of the book The SAGE Handbook of Intercultural Competence by
Cover of the book Knowledge to Policy by
Cover of the book Penal Systems by
Cover of the book Doing Triangulation and Mixed Methods by
Cover of the book Counselling Children, Adolescents and Families by
Cover of the book Social Marketing in India by
Cover of the book The Essential Guide to Postgraduate Study by
Cover of the book Public Communication Campaigns by
Cover of the book Sociology for Health Professionals by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy