Corporate Public Affairs

Interacting With Interest Groups, Media, and Government

Business & Finance, Marketing & Sales, Public Relations, Business Reference, Business Communication
Cover of the book Corporate Public Affairs by Otto Lerbinger, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Otto Lerbinger ISBN: 9781135599980
Publisher: Taylor and Francis Publication: August 15, 2006
Imprint: Routledge Language: English
Author: Otto Lerbinger
ISBN: 9781135599980
Publisher: Taylor and Francis
Publication: August 15, 2006
Imprint: Routledge
Language: English

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.

Divided into five parts, this book:
*provides an overview of the corporate public affairs function;
*explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups;
*recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions;
* deals with legislative, executive, and judicial branches of government; and
*raises the question of how corporate power strategies have affected the political marketplace.

This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.

Divided into five parts, this book:
*provides an overview of the corporate public affairs function;
*explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups;
*recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions;
* deals with legislative, executive, and judicial branches of government; and
*raises the question of how corporate power strategies have affected the political marketplace.

This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.

More books from Taylor and Francis

Cover of the book Suggestopedia and Language by Otto Lerbinger
Cover of the book The Spirituality of Community Life by Otto Lerbinger
Cover of the book Global Financial Crisis by Otto Lerbinger
Cover of the book The Ideal Foundations of Economic Thought by Otto Lerbinger
Cover of the book Young People's Voices in Physical Education and Youth Sport by Otto Lerbinger
Cover of the book Economics, Economists and Expectations by Otto Lerbinger
Cover of the book Post-Colonial Trajectories in the Caribbean by Otto Lerbinger
Cover of the book Cognition, Information Processing, and Psychophysics by Otto Lerbinger
Cover of the book The PMLD Ambiguity by Otto Lerbinger
Cover of the book Ben Jonson by Otto Lerbinger
Cover of the book Apprenticeship: Towards a New Paradigm of Learning by Otto Lerbinger
Cover of the book International Sports Volunteering by Otto Lerbinger
Cover of the book The Building Blocks of Early Maths by Otto Lerbinger
Cover of the book The Nature of International Law by Otto Lerbinger
Cover of the book Innovations in Hospice Architecture by Otto Lerbinger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy