Promoting Nonprofit Organizations

A Reputation Management Approach

Business & Finance, Marketing & Sales, Public Relations, Industries & Professions, Nonprofit Organizations & Charities, Business Reference, Business Communication
Cover of the book Promoting Nonprofit Organizations by Ruth Ellen Kinzey, Taylor and Francis
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Author: Ruth Ellen Kinzey ISBN: 9781136495939
Publisher: Taylor and Francis Publication: August 21, 2013
Imprint: Routledge Language: English
Author: Ruth Ellen Kinzey
ISBN: 9781136495939
Publisher: Taylor and Francis
Publication: August 21, 2013
Imprint: Routledge
Language: English

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.

This book:

  • Discusses why public relations and reputation management go hand-in-hand with marketing efforts
  • Offers a step-by-step guide to develop a public relations strategy
  • Considers the importance of nonprofit sustainable citizenship
  • Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship
  • Guides the reader in developing a reputation approach to crisis communication management

Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.

This book:

Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

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