Ambient advertising - an intrusion of consumers private sphere?

an intrusion of consumers private sphere

Business & Finance, Marketing & Sales
Cover of the book Ambient advertising - an intrusion of consumers private sphere? by Bastian Storch, GRIN Verlag
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Author: Bastian Storch ISBN: 9783640174836
Publisher: GRIN Verlag Publication: September 23, 2008
Imprint: GRIN Verlag Language: English
Author: Bastian Storch
ISBN: 9783640174836
Publisher: GRIN Verlag
Publication: September 23, 2008
Imprint: GRIN Verlag
Language: English

Research Paper (postgraduate) from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, University of Queensland, course: Master of Creative Advertising, 23 entries in the bibliography, language: English, abstract: This report investigates the issue of ambient advertising campaigns, which interfere with the private sphere of consumers. The author will discuss benefits and downsides of ambient advertising in regard to the issue mentioned above in relation to a specific campaign. For this matter the author selected a recent campaign which took place in Germany.

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Research Paper (postgraduate) from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, University of Queensland, course: Master of Creative Advertising, 23 entries in the bibliography, language: English, abstract: This report investigates the issue of ambient advertising campaigns, which interfere with the private sphere of consumers. The author will discuss benefits and downsides of ambient advertising in regard to the issue mentioned above in relation to a specific campaign. For this matter the author selected a recent campaign which took place in Germany.

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