Advertising and Race

Global Phenomenon, Historical Challenges, and Visual Strategies

Nonfiction, Reference & Language, Language Arts, Communication, Art & Architecture, General Art, History
Cover of the book Advertising and Race by Linda C. L. Fu, Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Linda C. L. Fu ISBN: 9781454199694
Publisher: Peter Lang Publication: July 14, 2015
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Linda C. L. Fu
ISBN: 9781454199694
Publisher: Peter Lang
Publication: July 14, 2015
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

Since colonization, dominant ideologies of «race» have been visualized and communicated through advertising. At its core, this book delineates the continuities and changes in what is termed the «colonial racial script» within global advertising representations. The origins of that script are traced back to the eighteenth century – through the Transatlantic Slave Trade, the age of High Imperialism, the post-World War II era to the current stage of globalization – and are identified and analyzed.
From ads selling slaves to the ones promoting the ideal of equality, from the campaigns generating new racial currencies to the ones turning down the existing racist overtones, Linda C. L. Fu examines over 100 advertisements and draws on a 300-year span of references to reveal the plurality, chaos, variation, and resilience of the colonial concepts of race in society through advertising discourses in the West.
Advertising and Race is the first book devoted exclusively to the study of strategic deployments of racial tropes in advertising amid waves of historical challenges. With a well-mixed theoretical, historical, social, and professional narrative, it presents a new approach, critical insight, and a comprehensive reference for the study of advertising and communication, as well as the study of race, society, culture, and globalization.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Since colonization, dominant ideologies of «race» have been visualized and communicated through advertising. At its core, this book delineates the continuities and changes in what is termed the «colonial racial script» within global advertising representations. The origins of that script are traced back to the eighteenth century – through the Transatlantic Slave Trade, the age of High Imperialism, the post-World War II era to the current stage of globalization – and are identified and analyzed.
From ads selling slaves to the ones promoting the ideal of equality, from the campaigns generating new racial currencies to the ones turning down the existing racist overtones, Linda C. L. Fu examines over 100 advertisements and draws on a 300-year span of references to reveal the plurality, chaos, variation, and resilience of the colonial concepts of race in society through advertising discourses in the West.
Advertising and Race is the first book devoted exclusively to the study of strategic deployments of racial tropes in advertising amid waves of historical challenges. With a well-mixed theoretical, historical, social, and professional narrative, it presents a new approach, critical insight, and a comprehensive reference for the study of advertising and communication, as well as the study of race, society, culture, and globalization.

More books from Peter Lang

Cover of the book Joining New Congregations Motives, Ways and Consequences by Linda C. L. Fu
Cover of the book Geschichte: Eine Theorie by Linda C. L. Fu
Cover of the book Los agravios de la letra by Linda C. L. Fu
Cover of the book Political Leadership in Morphogenetic Perspective by Linda C. L. Fu
Cover of the book Klimaskepsis in Deutschland by Linda C. L. Fu
Cover of the book Deutscher und Chinesischer Humor by Linda C. L. Fu
Cover of the book Sepharad as Imagined Community by Linda C. L. Fu
Cover of the book Grammatik des Kreolischen von Mauritius by Linda C. L. Fu
Cover of the book Sezession im Voelkerrecht Faktisches Phaenomen oder reale Utopie by Linda C. L. Fu
Cover of the book Der Deutsche Krieg von 1866 by Linda C. L. Fu
Cover of the book From Knowledge to Competency by Linda C. L. Fu
Cover of the book Media Interventions by Linda C. L. Fu
Cover of the book Two Thousand Zhuang Proverbs from China with Annotations and Chinese and English Translation by Linda C. L. Fu
Cover of the book European Parties and the European Integration Process, 19451992 by Linda C. L. Fu
Cover of the book Der Zweite Weltkrieg im polnischen und deutschen kulturellen Gedaechtnis by Linda C. L. Fu
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy