Transactional Legal Services and Corporations' Buying Intentions

A Literature Review

Business & Finance
Cover of the book Transactional Legal Services and Corporations' Buying Intentions by Katja Friedrich, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Katja Friedrich ISBN: 9783668608696
Publisher: GRIN Verlag Publication: January 11, 2018
Imprint: GRIN Verlag Language: English
Author: Katja Friedrich
ISBN: 9783668608696
Publisher: GRIN Verlag
Publication: January 11, 2018
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2017 in the subject Business economics - General, University of Gloucestershire, language: English, abstract: This literature review investigates factors influencing the choice and future buying intentions for transactional legal services at large law firms. In doing so, two marketing concepts, namely perceived service value and commitment are integrated and their relationships examined. There are two parts to this literature review. Part 1 draws on the services marketing literature and reviews past research on legal services' credence attributes, future buying intentions, perceived value and affective and calculative commitment with particular focus on professional services. This part serves to gain a better understanding of the conceptual elements more broadly that would otherwise have been dismissed. Part 2 discusses the results of the systematic literature review undertaken on future buying intentions/the choice of legal services and large law firms. The words 'choice' and 'future buying intentions' are used interchangeably, implying the equivalent meaning in this context. The systematic literature review was conducted in addition to Part 1 because very little academic research on legal services could be found. It served to further circumstantiate and identify elements that are relevant in the legal context. From my findings there are commonly scholars from four different academic disciplines who examine particular aspects of the legal industry, i.e. legal scholars, economists, marketing scholars and sociologists. While legal scholars frequently discuss and analyze the law and ethical aspects of lawyering, economists often focus on the growth of law firms and emphasize the asymmetry of information between customers and service providers. Marketing scholars typically seek to understand particular constructs such as client-attorney relationships, satisfaction or service quality and identify choice criteria in determining the essence of particular constructs from a consumer's and/or corporate client's perspective. Sociologists on the other hand often study the legal profession as a whole. Studies concerned with buying intentions in the legal context usually address the value of legal services in general, law firm growth and/or decision-making. Prior empirical research that focuses on purchasing-decisions for transactional legal work at large law firms or legal work at law firms in general, is scant and mostly undertaken in the United States.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2017 in the subject Business economics - General, University of Gloucestershire, language: English, abstract: This literature review investigates factors influencing the choice and future buying intentions for transactional legal services at large law firms. In doing so, two marketing concepts, namely perceived service value and commitment are integrated and their relationships examined. There are two parts to this literature review. Part 1 draws on the services marketing literature and reviews past research on legal services' credence attributes, future buying intentions, perceived value and affective and calculative commitment with particular focus on professional services. This part serves to gain a better understanding of the conceptual elements more broadly that would otherwise have been dismissed. Part 2 discusses the results of the systematic literature review undertaken on future buying intentions/the choice of legal services and large law firms. The words 'choice' and 'future buying intentions' are used interchangeably, implying the equivalent meaning in this context. The systematic literature review was conducted in addition to Part 1 because very little academic research on legal services could be found. It served to further circumstantiate and identify elements that are relevant in the legal context. From my findings there are commonly scholars from four different academic disciplines who examine particular aspects of the legal industry, i.e. legal scholars, economists, marketing scholars and sociologists. While legal scholars frequently discuss and analyze the law and ethical aspects of lawyering, economists often focus on the growth of law firms and emphasize the asymmetry of information between customers and service providers. Marketing scholars typically seek to understand particular constructs such as client-attorney relationships, satisfaction or service quality and identify choice criteria in determining the essence of particular constructs from a consumer's and/or corporate client's perspective. Sociologists on the other hand often study the legal profession as a whole. Studies concerned with buying intentions in the legal context usually address the value of legal services in general, law firm growth and/or decision-making. Prior empirical research that focuses on purchasing-decisions for transactional legal work at large law firms or legal work at law firms in general, is scant and mostly undertaken in the United States.

More books from GRIN Verlag

Cover of the book Controlling in der Praxis by Katja Friedrich
Cover of the book Die Vermeidung des Bösen im erzieherischen Gedankenexperiment des Jean-Jacques Rousseau im 'Emile oder über die Erziehung' by Katja Friedrich
Cover of the book Innovationsförderung. Fördermittel für kleine und mittlere Unternehmen im Bereich Produkt- und Verfahrensentwicklung by Katja Friedrich
Cover of the book Konkurrenz und Solidarität by Katja Friedrich
Cover of the book Wortschatzarbeit und Mehrsprachigkeitsdidaktik by Katja Friedrich
Cover of the book Kapitalmarktkommunikation über soziale Medien by Katja Friedrich
Cover of the book Tschetschenien: der Stachel im Fleisch des russischen Riesen? Der Tschetschenienkonflikt - Eine Analyse by Katja Friedrich
Cover of the book Pflegerische Aspekte der Menschenwürde in der Betreuung von Patienten mit diagnostiziertem Hirntod by Katja Friedrich
Cover of the book Hubert Gerhards 'Bavaria' auf dem Hofgartentempel in München by Katja Friedrich
Cover of the book Se non é vero, é bon pintado - Zur Instrumentalisierung der Illusionsmalerei im römischen Barock by Katja Friedrich
Cover of the book Einsatz elektronischer Signaturen in der Sozialversicherung by Katja Friedrich
Cover of the book Eine Analyse der Edition der Tagebücher Joseph Goebbels von Ralf Georg Reuth by Katja Friedrich
Cover of the book Frauen im KZ Neuengamme by Katja Friedrich
Cover of the book Die Fischer-Kontroverse. Die Kriegsschuldfrage Erster Weltkrieg by Katja Friedrich
Cover of the book Klimawandel und Globaltemperatur. Kritische Anmerkungen zu Wissenschaftlichkeit und Gläubigkeit by Katja Friedrich
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy