The Dell Company - A Strategic Analysis

A Strategic Analysis

Business & Finance, Management & Leadership, Management
Cover of the book The Dell Company - A Strategic Analysis by Natalie Schmid, S. Kelber, S. Behrend, M. Krasel, GRIN Verlag
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Author: Natalie Schmid, S. Kelber, S. Behrend, M. Krasel ISBN: 9783638515566
Publisher: GRIN Verlag Publication: July 1, 2006
Imprint: GRIN Verlag Language: English
Author: Natalie Schmid, S. Kelber, S. Behrend, M. Krasel
ISBN: 9783638515566
Publisher: GRIN Verlag
Publication: July 1, 2006
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Pforzheim University, course: Management Seminar SS 2005, 20 entries in the bibliography, language: English, abstract: 'No other technology company listens to customers, collaborates with partners, adds its own significant layer of innovation and delivers relevant technology more efficiently and effectively than Dell.' These words from Michael Dell point out more than anything else how the Dell company managed to advance to the worldwide number one in the computer industry. From a little company founded by an undergraduate student at the University of Texas, Dell Inc., headquartered in Round Rock, Texas, has developed into a huge corporation with more than 55,200 employees today and an annual turnover of nearly $50 billion. This report aims to analyse how the Dell company performs in the competitive environment of the computer industry, which factors are essential for success and how Dell successfully takes advantage of its business structure. Furthermore, an internal analysis will be conducted and the resulting strengths and weaknesses will be presented. The future developments of the computer industry in general and of the Dell company in particular, will be examined at the end of this paper.

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Seminar paper from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Pforzheim University, course: Management Seminar SS 2005, 20 entries in the bibliography, language: English, abstract: 'No other technology company listens to customers, collaborates with partners, adds its own significant layer of innovation and delivers relevant technology more efficiently and effectively than Dell.' These words from Michael Dell point out more than anything else how the Dell company managed to advance to the worldwide number one in the computer industry. From a little company founded by an undergraduate student at the University of Texas, Dell Inc., headquartered in Round Rock, Texas, has developed into a huge corporation with more than 55,200 employees today and an annual turnover of nearly $50 billion. This report aims to analyse how the Dell company performs in the competitive environment of the computer industry, which factors are essential for success and how Dell successfully takes advantage of its business structure. Furthermore, an internal analysis will be conducted and the resulting strengths and weaknesses will be presented. The future developments of the computer industry in general and of the Dell company in particular, will be examined at the end of this paper.

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