Report to Coca-Cola Marketing Director

Business & Finance, Management & Leadership, Management
Cover of the book Report to Coca-Cola Marketing Director by Bettina Carollo, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bettina Carollo ISBN: 9783656192879
Publisher: GRIN Verlag Publication: May 16, 2012
Imprint: GRIN Verlag Language: English
Author: Bettina Carollo
ISBN: 9783656192879
Publisher: GRIN Verlag
Publication: May 16, 2012
Imprint: GRIN Verlag
Language: English

Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 7.0, , course: Postgraduate Diploma in Business Management and Service Quality Management, language: English, abstract: Coca-Cola is a leading company that provides consumers all over the world with non-alcoholic beverages. The consumption of its products and the great variety of brands are widely known. However, the company currently faces some serious charges, labour rights for instance, which affect its reputation and go against the good image that the organisation has carried for many decades. This report aims to show the Coca-Cola Marketing Director the importance of demonstrating to its consumers the direct connection between ethics and marketing. It is common in the business environment of a company to raise some problems related to ethics, i.e. professional conducts and moral principles. However, this discussion has to be clear anticipated, and the company needs to act accordingly. The range of business ethical situations reflects not only the trade that the company is in but also internally in the individual involved at the daily activities of Coca-Cola.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 7.0, , course: Postgraduate Diploma in Business Management and Service Quality Management, language: English, abstract: Coca-Cola is a leading company that provides consumers all over the world with non-alcoholic beverages. The consumption of its products and the great variety of brands are widely known. However, the company currently faces some serious charges, labour rights for instance, which affect its reputation and go against the good image that the organisation has carried for many decades. This report aims to show the Coca-Cola Marketing Director the importance of demonstrating to its consumers the direct connection between ethics and marketing. It is common in the business environment of a company to raise some problems related to ethics, i.e. professional conducts and moral principles. However, this discussion has to be clear anticipated, and the company needs to act accordingly. The range of business ethical situations reflects not only the trade that the company is in but also internally in the individual involved at the daily activities of Coca-Cola.

More books from GRIN Verlag

Cover of the book Pro-forma-Kennzahlen. Berichterstattungspraxis und Aussagekraft by Bettina Carollo
Cover of the book Unterrichtsentwurf zum Thema: Josef versöhnt sich mit seinen Brüdern by Bettina Carollo
Cover of the book Vier Fragen an Migration in der Geschichte by Bettina Carollo
Cover of the book Räume im Offenen Unterricht by Bettina Carollo
Cover of the book Der 'politische Sturm' um Carl Diem als Leiter der Sporthochschule Köln by Bettina Carollo
Cover of the book Innovation und Diffusion: Geographische Basiskonzepte und ihre Anwendung in der Kulturgeographie by Bettina Carollo
Cover of the book Medienkompetenz - eine Schlüsselqualifikation im Jahr 2011. Alte Sprache und neue Medien? Auditiver Medieneinsatz - Eine Prämisse für innovativen Lateinunterricht by Bettina Carollo
Cover of the book Aphasien. Historie, Erscheinungsformen und Diagnose der erworbenen Sprachstörungen by Bettina Carollo
Cover of the book Visualisierung im Ökonomieunterricht am Beispiel der Bankausbildung by Bettina Carollo
Cover of the book Der baskische Nationalismus - Seine Ursprünge im 19. Jahrhundert by Bettina Carollo
Cover of the book Die acht möglichen Fehler bei Akquise und Verkauf by Bettina Carollo
Cover of the book The development of the English novel in the 18th century by Bettina Carollo
Cover of the book Den danske venstrefløjs modstand mod den Europæiske Union by Bettina Carollo
Cover of the book Inflectional and Derivational Morphology. A Comparison by Bettina Carollo
Cover of the book Brutalität, Maskerade und Dominanz - über das unterschiedliche Verhalten der Frauen in Petronius' Satyricon reliquiae by Bettina Carollo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy