Marketing Concept & Intercultural Communication

Development of a marketing strategy primarily based on intercultural communication aspects (applying Hofstede's, Trompenaars' and Hall's studies)

Nonfiction, Social & Cultural Studies, Political Science
Cover of the book Marketing Concept & Intercultural Communication by Natalie Züfle, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Natalie Züfle ISBN: 9783656026426
Publisher: GRIN Verlag Publication: October 11, 2011
Imprint: GRIN Verlag Language: English
Author: Natalie Züfle
ISBN: 9783656026426
Publisher: GRIN Verlag
Publication: October 11, 2011
Imprint: GRIN Verlag
Language: English

Research Paper (undergraduate) from the year 2009 in the subject Politics - International Politics - Topic: Miscellaneous, grade: 1,0, Free University of Berlin (Center for Global Politics), course: Intercultural Communication, language: English, abstract: A product which could be sold in my tandem-partner's country Oman is air conditioning systems - due to the sheer heat and humidity, especially in summer time. Thereby, I assume that a certain demand in cooling systems is given. In the following, I will develop a marketing strategy for advertising air conditioning systems in Oman. The strategy will be based primarily on intercultural communication aspects.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2009 in the subject Politics - International Politics - Topic: Miscellaneous, grade: 1,0, Free University of Berlin (Center for Global Politics), course: Intercultural Communication, language: English, abstract: A product which could be sold in my tandem-partner's country Oman is air conditioning systems - due to the sheer heat and humidity, especially in summer time. Thereby, I assume that a certain demand in cooling systems is given. In the following, I will develop a marketing strategy for advertising air conditioning systems in Oman. The strategy will be based primarily on intercultural communication aspects.

More books from GRIN Verlag

Cover of the book Lernstandserhebungen der phonologischen Bewusstheit. Vorläuferfähigkeiten für den Schriftspracherwerb by Natalie Züfle
Cover of the book Voraussetzungen, Aufbau, Vorteile und Grenzen der Grenzplankostenrechnung by Natalie Züfle
Cover of the book Die Theorie von der Konstruktion von Geschlecht by Natalie Züfle
Cover of the book Predigtarbeit über Johannes 2,1-12 'Die Hochzeit zu Kana' by Natalie Züfle
Cover of the book MPEG-4 - Möglichkeiten zur Interaktion by Natalie Züfle
Cover of the book Islamismus als Gemeinschaftsideologie by Natalie Züfle
Cover of the book Die Herausforderungen in der intergenerationalen Gerechtigkeit vor dem Hintergrund der demographischen Entwicklung by Natalie Züfle
Cover of the book Schweizerische Nationalbank by Natalie Züfle
Cover of the book Neoinstitutionentheorie. Im Lichte der soziologischen Klassik by Natalie Züfle
Cover of the book Der Zeitbegriff im Aphorismus 'Vom Gesicht und Räthsel' in Friedrich Nietzsches 'Also sprach Zarathustra' by Natalie Züfle
Cover of the book The Welfare State, Individual Freedom and Morality by Natalie Züfle
Cover of the book Die Ryanair-Drehscheiben Hahn und Bremen und ihre Bedeutung für die Touristik by Natalie Züfle
Cover of the book Deutschlands Elitenstruktur von 1945 bis heute by Natalie Züfle
Cover of the book Der Strukturwandel - Rückwirkungen auf Arbeitsmärkte und sozialstaatliche Wohlfahrtssysteme by Natalie Züfle
Cover of the book Der Einfluss der Bildungsexpansion auf die bildungsspezifische Partnerwahl by Natalie Züfle
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy