Marketing aspects of the brewing industry

Business & Finance, Marketing & Sales
Cover of the book Marketing aspects of the brewing industry by Christian Schmitt, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christian Schmitt ISBN: 9783640841073
Publisher: GRIN Verlag Publication: February 23, 2011
Imprint: GRIN Verlag Language: German
Author: Christian Schmitt
ISBN: 9783640841073
Publisher: GRIN Verlag
Publication: February 23, 2011
Imprint: GRIN Verlag
Language: German

Examensarbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, University of Florida, Sprache: Deutsch, Abstract: Anheuser-Busch has to rethink its current strategy and to focus on its core competence: brewing and marketing of beer. A strategic realignment acquires a disinvestment in the business units with low strategic fit, e.g. the theme park or the agriculture division. The integration strategy has to be ended. The money tied up there and additional funds by investors have to be used to acquire other breweries, especially in the emerging markets. At the same time, Anheuser-Busch should increase its interest in Grupo Modelo, to counteract demographic changes in its home market, the United States. Moreover, the brewery has to invest heavily in research and development, a key element for future success in the brewing industry. New beer and beer-mixed categories offer an opportunity for high profits, as new consumers feel attracted by these products. Besides all these changes, Anheuser-Busch should not take away too much attention from its home market and defend the leading market position. Thereby, the brand is the key element to success in the beer industry. Anheuser-Busch has to assure that it obtains the current brand reputation. The same applies to possible new acquisitions. The brewing business is quite a lucrative industry for macro-breweries like Anheuser-Busch. The overall pressure caused by the industry forces is moderate to low. The big market participants have only to be aware of substitute products, rivalry and, to a certain degree, of new entrants. Substitute products, like wine or other liquors, are becoming more and more popular, putting pressure on the beer market. Anheuser-Busch has to react by introducing new products and has to help that beer keeps a fashionable image. The rivalry is only a problem in the mature markets, whereas the pressure is low in emerging markets due to the market growth.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Examensarbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, University of Florida, Sprache: Deutsch, Abstract: Anheuser-Busch has to rethink its current strategy and to focus on its core competence: brewing and marketing of beer. A strategic realignment acquires a disinvestment in the business units with low strategic fit, e.g. the theme park or the agriculture division. The integration strategy has to be ended. The money tied up there and additional funds by investors have to be used to acquire other breweries, especially in the emerging markets. At the same time, Anheuser-Busch should increase its interest in Grupo Modelo, to counteract demographic changes in its home market, the United States. Moreover, the brewery has to invest heavily in research and development, a key element for future success in the brewing industry. New beer and beer-mixed categories offer an opportunity for high profits, as new consumers feel attracted by these products. Besides all these changes, Anheuser-Busch should not take away too much attention from its home market and defend the leading market position. Thereby, the brand is the key element to success in the beer industry. Anheuser-Busch has to assure that it obtains the current brand reputation. The same applies to possible new acquisitions. The brewing business is quite a lucrative industry for macro-breweries like Anheuser-Busch. The overall pressure caused by the industry forces is moderate to low. The big market participants have only to be aware of substitute products, rivalry and, to a certain degree, of new entrants. Substitute products, like wine or other liquors, are becoming more and more popular, putting pressure on the beer market. Anheuser-Busch has to react by introducing new products and has to help that beer keeps a fashionable image. The rivalry is only a problem in the mature markets, whereas the pressure is low in emerging markets due to the market growth.

More books from GRIN Verlag

Cover of the book Alfred Döblins 'Berlin Alexanderplatz' - Ein politischer Roman? by Christian Schmitt
Cover of the book Jugendkulturen und jugendliches Protestpotential by Christian Schmitt
Cover of the book Nationaler Rechtsschutz bei Urheber- und Leistungsschutzverletzungen by Christian Schmitt
Cover of the book Ursache und Wirkung von Stress by Christian Schmitt
Cover of the book Verfilmung als ergänzende Dimension. 'Tristana' bei Benito Pérez Galdós und Luís Buñuel by Christian Schmitt
Cover of the book Flussausbau und Artenvielfalt by Christian Schmitt
Cover of the book Illegale Migration - eine Herausforderung für die Soziale Arbeit by Christian Schmitt
Cover of the book Omitting the '-ed'. The tendency of Native Spanish adult learners to mispronounce the English past tense morpheme by Christian Schmitt
Cover of the book Wann ist eine Kündigung durch den Arbeitgeber in einem formnichtig befristeten Arbeitsverhältnis unwirksam? by Christian Schmitt
Cover of the book Situiertes Lehren und Lernen im Mathematikunterricht in Bezug auf den Paradigmenwechsel des Sachrechnens by Christian Schmitt
Cover of the book Die Entstehung des Weltbildes by Christian Schmitt
Cover of the book Zielgruppensegmentierung im Marketing. Ziele, Konzept und Umsetzung by Christian Schmitt
Cover of the book 'Was hält Sie in Ihrem Beruf?' by Christian Schmitt
Cover of the book Die Pesachfeier im biblischen Israel by Christian Schmitt
Cover of the book Von Paarsequenz bis Biomacht. Ein kleiner Ausblick auf das weite Feld der Diskursanalyse by Christian Schmitt
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy