Is Marketing a Science? Scientific Marketing

Business & Finance, Marketing & Sales
Cover of the book Is Marketing a Science? Scientific Marketing by Nadine Ghanawi, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nadine Ghanawi ISBN: 9783656309888
Publisher: GRIN Verlag Publication: November 14, 2012
Imprint: GRIN Verlag Language: English
Author: Nadine Ghanawi
ISBN: 9783656309888
Publisher: GRIN Verlag
Publication: November 14, 2012
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of València (Facultad de Economía), course: Global Marketing Strategies, language: English, abstract: When Frederick Taylor, the 'father of scientific management' started to develop his management philosophy in the late nineteenth century, he was above all concerned about labor productivity in the manufacturing industry considering exclusively the relationship between employer and employee. Even when he later admitted that in his theory he 'overlook[ed] the third great party [...] - the consumers' (Taylor 1911/1998: 72) he probably did not spend too much time thinking about marketing. This is just what came to my mind when I read the title of the article 'Scientific marketing management and the emergence of the ethical marketing concept' published in 2011 in the Journal of Marketing Management by Mark Tadajewski and D.G. Brian Jones. But is marketing really a science? And, aside from that, why are we suddenly talking about ethics? In Tadajewski and Jones' article, which this paper is going to briefly summarize and comment on, we will find an answer on how to combine all three aspects - marketing, science, and ethics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of València (Facultad de Economía), course: Global Marketing Strategies, language: English, abstract: When Frederick Taylor, the 'father of scientific management' started to develop his management philosophy in the late nineteenth century, he was above all concerned about labor productivity in the manufacturing industry considering exclusively the relationship between employer and employee. Even when he later admitted that in his theory he 'overlook[ed] the third great party [...] - the consumers' (Taylor 1911/1998: 72) he probably did not spend too much time thinking about marketing. This is just what came to my mind when I read the title of the article 'Scientific marketing management and the emergence of the ethical marketing concept' published in 2011 in the Journal of Marketing Management by Mark Tadajewski and D.G. Brian Jones. But is marketing really a science? And, aside from that, why are we suddenly talking about ethics? In Tadajewski and Jones' article, which this paper is going to briefly summarize and comment on, we will find an answer on how to combine all three aspects - marketing, science, and ethics.

More books from GRIN Verlag

Cover of the book F. A. von Hayek und Walter Eucken: Ein Vergleich ihrer Vorstellungen zur Rolle der Wirtschaftspolitik by Nadine Ghanawi
Cover of the book Die Ryanair-Drehscheiben Hahn und Bremen und ihre Bedeutung für die Touristik by Nadine Ghanawi
Cover of the book 'Imitators of Christ' by Nadine Ghanawi
Cover of the book Leistungsbewertung im Sportunterricht by Nadine Ghanawi
Cover of the book Die Methode des Sokrates in Platons Dialog 'Gorgias' by Nadine Ghanawi
Cover of the book Superstaat Europa - Die Europäische Union aus staatstheoretischer Perspektive by Nadine Ghanawi
Cover of the book 'Profit is a wonderful Word'. IKEA's Strategy behind the Profit by Nadine Ghanawi
Cover of the book The self-reflective nature of Paul Auster's 'Ghosts' by Nadine Ghanawi
Cover of the book Mechanismen der Energiebereitstellung in der Muskulatur by Nadine Ghanawi
Cover of the book IAS/IFRS für kleine und mittelständische Unternehmen (KMU) by Nadine Ghanawi
Cover of the book Massentourismus in den Nationalparks - Konflikte und Management, das Fallbeispiel Banff und Jasper by Nadine Ghanawi
Cover of the book Depressionen - 'Wie der Hamster im Laufrad' by Nadine Ghanawi
Cover of the book Zeitknappheit in Zeiten globaler Beschleunigung by Nadine Ghanawi
Cover of the book Die Entstehung der Oder-Neiße-Linie in den Verhandlungen der 'Großen Drei' by Nadine Ghanawi
Cover of the book Eine linguistische Analyse von medizinischen Beipackzetteln in Deutschland und Frankreich by Nadine Ghanawi
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy