International Marketing in the Fast Changing World

Business & Finance, Marketing & Sales, International
Cover of the book International Marketing in the Fast Changing World by Shaoming Zou, Bodo B. Schlegelmilch, Barbara Stottinger, Emerald Group Publishing Limited
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Author: Shaoming Zou, Bodo B. Schlegelmilch, Barbara Stottinger ISBN: 9781785602320
Publisher: Emerald Group Publishing Limited Publication: November 3, 2015
Imprint: Emerald Group Publishing Limited Language: English
Author: Shaoming Zou, Bodo B. Schlegelmilch, Barbara Stottinger
ISBN: 9781785602320
Publisher: Emerald Group Publishing Limited
Publication: November 3, 2015
Imprint: Emerald Group Publishing Limited
Language: English

Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research.

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Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research.

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