Barbara Stottinger: 1 book
by Shaoming Zou, Bodo B. Schlegelmilch, Barbara Stottinger
Language: English
Release Date: November 3, 2015
Language: English
Release Date: November 3, 2015
Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international...
