Shaoming Zou: 2 books
by Shaoming Zou, Bodo B. Schlegelmilch, Barbara Stottinger
Language: English
Release Date: November 3, 2015
Language: English
Release Date: November 3, 2015
Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international...
by Shaoming Zou
Language: English
Release Date: September 5, 2012
Language: English
Release Date: September 5, 2012
Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest....