General Electric. Corporate Strategy Analysis

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises
Cover of the book General Electric. Corporate Strategy Analysis by Kathrin Metzger, GRIN Verlag
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Author: Kathrin Metzger ISBN: 9783656832713
Publisher: GRIN Verlag Publication: November 6, 2014
Imprint: GRIN Verlag Language: English
Author: Kathrin Metzger
ISBN: 9783656832713
Publisher: GRIN Verlag
Publication: November 6, 2014
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 58, Loughborough University, language: English, abstract: The following report will focus on analyzing the corporate strategy of General Electric (from this point on referred to as GE) during the period of Jeffrey Immelt as CEO of GE more specifically from 2005 until present. It will look into what GE's corporate strategy is and its suitability in terms of environment, capabilities and stakeholder expectations. The time period was chosen to show how the six-part growth process was introduced and implemented through different strategies.

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Seminar paper from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 58, Loughborough University, language: English, abstract: The following report will focus on analyzing the corporate strategy of General Electric (from this point on referred to as GE) during the period of Jeffrey Immelt as CEO of GE more specifically from 2005 until present. It will look into what GE's corporate strategy is and its suitability in terms of environment, capabilities and stakeholder expectations. The time period was chosen to show how the six-part growth process was introduced and implemented through different strategies.

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