Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli

Business & Finance, Marketing & Sales
Cover of the book Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli by Ravi Kumar, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ravi Kumar ISBN: 9783656988571
Publisher: GRIN Verlag Publication: August 1, 2016
Imprint: GRIN Verlag Language: English
Author: Ravi Kumar
ISBN: 9783656988571
Publisher: GRIN Verlag
Publication: August 1, 2016
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 10, Lancaster University, course: Consumer Behaviour, language: English, abstract: This text gives an overview on consumer behavior and the subsequent marketing strategies that can be developed. We can say that consumer behavior plays an important role in the field of choosing, buying, and using the product. There are many definitions of consumer behavior. As given in a book published by sage publication 'Consumer behavior is the activities people undertake when obtaining, consuming and disposing of products and services (Blackwell et al., 2001)'. This definition is widely used mostly everywhere. Consumer behavior doesn't mean that it's just about how consumer behavior while buying a product or services its more about the steps that consumer and his/her mind will go through before purchasing any product, the psychological factors plays a vital in the selection of the steps and the product or services that can include, the attitude and the thought process of the consumer getting effected by his background where is he/she is coming from, the environment around the consumer also affects the decision making power.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 10, Lancaster University, course: Consumer Behaviour, language: English, abstract: This text gives an overview on consumer behavior and the subsequent marketing strategies that can be developed. We can say that consumer behavior plays an important role in the field of choosing, buying, and using the product. There are many definitions of consumer behavior. As given in a book published by sage publication 'Consumer behavior is the activities people undertake when obtaining, consuming and disposing of products and services (Blackwell et al., 2001)'. This definition is widely used mostly everywhere. Consumer behavior doesn't mean that it's just about how consumer behavior while buying a product or services its more about the steps that consumer and his/her mind will go through before purchasing any product, the psychological factors plays a vital in the selection of the steps and the product or services that can include, the attitude and the thought process of the consumer getting effected by his background where is he/she is coming from, the environment around the consumer also affects the decision making power.

More books from GRIN Verlag

Cover of the book Zusammenhang zwischen Führungsstilen und Arbeitsmotivation. Welche Rolle spielt die Aussicht auf Beförderung by Ravi Kumar
Cover of the book Entwicklungspfade innovationsförderlicher Unternehmensstrukturen by Ravi Kumar
Cover of the book Bild- und Plakatpropaganda für die deutschen Kriegsanleihen im Ersten Weltkrieg by Ravi Kumar
Cover of the book Stirner und Landauer - das ungleiche anarchistische Paar by Ravi Kumar
Cover of the book Der Amerikanische Kulturtransfer by Ravi Kumar
Cover of the book Quadernetze: Herstellen und Untersuchen verschiedener Quadermodelle im Schulunterricht der 4. Klasse by Ravi Kumar
Cover of the book Die heutigen Nahua und der Ring aus Tlalocan by Ravi Kumar
Cover of the book Erregungsübertragung an Synapsen by Ravi Kumar
Cover of the book Kann das Modell 'Prosper' der Bundesknappschaft Vorbild für Integrationsversorgung sein? by Ravi Kumar
Cover of the book Reproduktion sozialer Ungleichheit im Bildungssystem by Ravi Kumar
Cover of the book Migration, Integration, Inklusion in der neuen Heimat. Chance oder Selbstverleugnung? by Ravi Kumar
Cover of the book Theorien und Modelle der BWL - I by Ravi Kumar
Cover of the book Frühkindliche motorische Entwicklungsdefizite und Rechtschreibschwäche by Ravi Kumar
Cover of the book Der Begriff des Betriebsübergangs by Ravi Kumar
Cover of the book FRAUENPORTRAITS - Botticelli: Bildnis einer jungen Frau (1475), Raffael: Bildnis Maddalena Doni (1506), Tizian: Bildnis Isabella von Portugal (1548) by Ravi Kumar
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy