Carrefour in China

The First Green Store Opening

Business & Finance, Industries & Professions, Distribution
Cover of the book Carrefour in China by Markus Slamanig, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Markus Slamanig ISBN: 9783656181613
Publisher: GRIN Verlag Publication: May 2, 2012
Imprint: GRIN Verlag Language: English
Author: Markus Slamanig
ISBN: 9783656181613
Publisher: GRIN Verlag
Publication: May 2, 2012
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2012 in the subject Business economics - Trade and Distribution, grade: A, Florida International University, Modesto A. Maidique Campus, language: English, abstract: Carrefour entered China in 1995 with its first store opening in Beijing. It entered the market with the main objective to mix its modern western store concept with the local preferences; thus providing a store assortment mixed with Eastern and Western elements in food and design. A well-managed planning and careful management of operations, allowed Carrefour to become the number-one foreign retailer in China; consequently, China became the company's fifth largest market. This paper illustrates the challenges that Carrefour faced when deciding to open its first green store in China. Challenges were due to a limited time line, budget constraints, and constrained resources; the fast growing market and the high competition were making the situation even more difficult to handle. All these factors and other operational problems led to an increasing complexity for new project developments. This paper discusses this matter by analyzing the competition and operational environment, using the so-called Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Based upon this analysis, an integrated strategy for go green is formulated; taken into account internal and external factors and forces.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2012 in the subject Business economics - Trade and Distribution, grade: A, Florida International University, Modesto A. Maidique Campus, language: English, abstract: Carrefour entered China in 1995 with its first store opening in Beijing. It entered the market with the main objective to mix its modern western store concept with the local preferences; thus providing a store assortment mixed with Eastern and Western elements in food and design. A well-managed planning and careful management of operations, allowed Carrefour to become the number-one foreign retailer in China; consequently, China became the company's fifth largest market. This paper illustrates the challenges that Carrefour faced when deciding to open its first green store in China. Challenges were due to a limited time line, budget constraints, and constrained resources; the fast growing market and the high competition were making the situation even more difficult to handle. All these factors and other operational problems led to an increasing complexity for new project developments. This paper discusses this matter by analyzing the competition and operational environment, using the so-called Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Based upon this analysis, an integrated strategy for go green is formulated; taken into account internal and external factors and forces.

More books from GRIN Verlag

Cover of the book Bewertung von Hebelzertifikaten by Markus Slamanig
Cover of the book Kriegsbetroffene Kinder: Schul- und Sozialpädagogische Interventionen by Markus Slamanig
Cover of the book Die Integration von interkulturellem Savoir-vivre und interkulturellem Savoir-faire by Markus Slamanig
Cover of the book Pietro Bembo: Prose della volgar lingua II by Markus Slamanig
Cover of the book Die Entwicklung der Onlineangebote von ARD und Landesrundfunkanstalten by Markus Slamanig
Cover of the book Short Stories. Die Bedeutung von Kurzgeschichten im Englischunterricht der Sekundarstufe II by Markus Slamanig
Cover of the book Mein Fachpraktikum Chemie am naturwissenschaftlichen Gymnasium by Markus Slamanig
Cover of the book Lobbyismus in den USA und der Bundesrepublik Deutschland by Markus Slamanig
Cover of the book Fitnesstrainer B-Lizenz: Muskelaufbau mit Fortgeschrittenen by Markus Slamanig
Cover of the book 'Schurkenstaaten' vs. 'Politischer Dialog' - Divergenzen im Umgang mit Krisengebieten by Markus Slamanig
Cover of the book Human - a praying animal. Spirituality as consequence of brain evolution by Markus Slamanig
Cover of the book Heiter oder ideologisch? Der Unterhaltungsfilm im Nationalsozialismus am Beispiel der 'Feuerzangenbowle'. by Markus Slamanig
Cover of the book The Teaching of Vocabulary in the Primary School Foreign Language Classroom by Markus Slamanig
Cover of the book Kunst, Erotik und die Pornographie - distinkte Kategorien? by Markus Slamanig
Cover of the book Medien und Migration im Kontext türkischer Zuwanderer by Markus Slamanig
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy