Igi Global: 2943 books
by
Language: English
Release Date: November 30, 2014
Language: English
Release Date: November 30, 2014
The impact of businesses on a country’s economy extends beyond just the monetary effects of the company. The ethical standard to which a business upholds itself can have a crucial impact on the development of a country’s economy. Empowering Organizations through Corporate Social Responsibility...
Emerging Business Opportunities in Africa
Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments
Language: English
Release Date: September 30, 2013
Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy,...
by
Language: English
Release Date: June 30, 2014
Language: English
Release Date: June 30, 2014
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook...
Healthcare Management and Economics
Perspectives on Public and Private Administration
Language: English
Release Date: April 30, 2013
The long-standing debate on public vs. private healthcare systems has forced an examination of these organizations, in particular whether these approaches play corresponding or conflicting roles in service to global citizens. Healthcare Management and Economics: Perspectives on Public and Private Administration...
by Süphan Nasır
Language: English
Release Date: March 31, 2015
Language: English
Release Date: March 31, 2015
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies...
Handbook of Research on Consumerism in Business and Marketing
Concepts and Practices
Language: English
Release Date: March 31, 2014
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling...
Understanding the Interactive Digital Media Marketplace
Frameworks, Platforms, Communities and Issues
Language: English
Release Date: October 31, 2011
Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches,...
by
Language: English
Release Date: June 30, 2014
Language: English
Release Date: June 30, 2014
As mobile technologies become ever more pervasive in modern society, users find increasingly innovative methods to take advantage of the newest developments and mobile devices. Data mining, in particular, has seen a vast shift as a result of wireless technologies. Mobile Technologies for Active-Travel...
Advertising and Branding
Concepts, Methodologies, Tools, and Applications
Language: English
Release Date: January 6, 2017
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive...
by
Language: English
Release Date: July 31, 2013
Language: English
Release Date: July 31, 2013
Exploring and understanding the analysis of economic development is essential as global economies continue to experience extreme fluctuation. Econometrics brings together statistical methods for practical content and economic relations. Econometric Methods for Analyzing Economic Development is a comprehensive...
International Business Strategy and Entrepreneurship
An Information Technology Perspective
Language: English
Release Date: November 30, 2013
There is a high demand in our society to adopt emerging technologies in all aspects of business and economic activity. As traditional business practices and economic activity are occurring in a global context, new areas of economic development are being recognized as the key enablers of wealth and income...
Economics
Concepts, Methodologies, Tools, and Applications
Language: English
Release Date: June 30, 2015
Organizations, governments, and corporations are all concerned with distributing their goods and services to those who need them most, consequently benefiting in the process. Only by carefully considering the interrelated nature of social systems can organizations achieve the success they strive for....
Relief Supply Chain Management for Disasters
Humanitarian, Aid and Emergency Logistics
Language: English
Release Date: July 31, 2011
Relief supply chains are the most agile and dynamic supply chains, yet research in this area of supply chain management (SCM) is limited. Relief Supply Chain Management for Disasters: Humanitarian, Aid and Emergency Logistics furthers the scholarly understanding of SCM in disaster relief. Recent natural...
Cross-Cultural Interaction
Concepts, Methodologies, Tools and Applications
Language: English
Release Date: January 31, 2014
In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts,...