Understanding the Interactive Digital Media Marketplace
Frameworks, Platforms, Communities and Issues
Nonfiction, Computers, Application Software, Computer Graphics, General Computing, Business & Finance, Marketing & Sales
| Author: | ISBN: | 9781466605466 | |
| Publisher: | IGI Global | Publication: | October 31, 2011 |
| Imprint: | Information Science Reference | Language: | English |
| Author: | |
| ISBN: | 9781466605466 |
| Publisher: | IGI Global |
| Publication: | October 31, 2011 |
| Imprint: | Information Science Reference |
| Language: | English |
Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
