Handbook of Research on Effective Marketing in Contemporary Globalism

Business & Finance, Marketing & Sales, International, Economics
Cover of the book Handbook of Research on Effective Marketing in Contemporary Globalism by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466662223
Publisher: IGI Global Publication: June 30, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466662223
Publisher: IGI Global
Publication: June 30, 2014
Imprint: Business Science Reference
Language: English
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.

More books from IGI Global

Cover of the book Handbook of Research on Creative Problem-Solving Skill Development in Higher Education by
Cover of the book Developments in Natural Intelligence Research and Knowledge Engineering by
Cover of the book Impacts of Climate Change on Food Security in Small Island Developing States by
Cover of the book Cases on Higher Education Spaces by
Cover of the book Information Systems Reengineering for Modern Business Systems by
Cover of the book Cross-Cultural Perspectives on Technology-Enhanced Language Learning by
Cover of the book Technology and the New Generation of Active Citizens by
Cover of the book Student Satisfaction and Learning Outcomes in E-Learning by
Cover of the book Solutions for Cyber-Physical Systems Ubiquity by
Cover of the book Revolutionizing Modern Education through Meaningful E-Learning Implementation by
Cover of the book Digital Marketing Strategies for Fashion and Luxury Brands by
Cover of the book Oral Healthcare and Technologies by
Cover of the book Systems Approaches to Knowledge Management, Transfer, and Resource Development by
Cover of the book M-Health Innovations for Patient-Centered Care by
Cover of the book Handbook of Research on Trends in Product Design and Development by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy