Handbook of Research on Consumerism in Business and Marketing

Concepts and Practices

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book Handbook of Research on Consumerism in Business and Marketing by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466658820
Publisher: IGI Global Publication: March 31, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466658820
Publisher: IGI Global
Publication: March 31, 2014
Imprint: Business Science Reference
Language: English
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

More books from IGI Global

Cover of the book Global Challenges and Perspectives in Blended and Distance Learning by
Cover of the book Handbook of Research on Pedagogies and Cultural Considerations for Young English Language Learners by
Cover of the book Emerging Applications in Supply Chains for Sustainable Business Development by
Cover of the book Handbook of Research on Chaos and Complexity Theory in the Social Sciences by
Cover of the book Innovations, Developments, and Applications of Semantic Web and Information Systems by
Cover of the book Space-Based Technologies and Commercialized Development by
Cover of the book Advancing Embedded Systems and Real-Time Communications with Emerging Technologies by
Cover of the book Systems Thinking and Process Dynamics for Marketing Systems by
Cover of the book The Belt and Road Strategy in International Business and Administration by
Cover of the book Revolutionizing K-12 Blended Learning through the i²Flex Classroom Model by
Cover of the book Consumption Culture in Europe by
Cover of the book Transdisciplinary Advancements in Cognitive Mechanisms and Human Information Processing by
Cover of the book Handbook of Research on End-to-End Cloud Computing Architecture Design by
Cover of the book Handbook of Research on Innovative Technology Integration in Higher Education by
Cover of the book Transforming Public Health in Developing Nations by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy