Emerging Business Opportunities in Africa

Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments

Business & Finance, Economics, Exports & Imports, Economic Development
Cover of the book Emerging Business Opportunities in Africa by Christopher O. Gekonge, IGI Global
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Author: Christopher O. Gekonge ISBN: 9781466645738
Publisher: IGI Global Publication: September 30, 2013
Imprint: Business Science Reference Language: English
Author: Christopher O. Gekonge
ISBN: 9781466645738
Publisher: IGI Global
Publication: September 30, 2013
Imprint: Business Science Reference
Language: English
Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.
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Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.

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