Public Relations category: 887 books
Chartered Public Relations
Lessons from Expert Practitioners
Language: English
Release Date: February 3, 2015
Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution...
Understanding Public Relations
Theory, Culture and Society
Language: English
Release Date: April 17, 2018
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social...
Public Relations, Society & Culture
Theoretical and Empirical Explorations
Language: English
Release Date: February 25, 2011
Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used...
Making It in Public Relations
An Insider's Guide To Career Opportunities
Language: English
Release Date: March 1, 2002
Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving...
Public Relations and the Social Web
How to Use Social Media and Web 2.0 in Communications
Language: English
Release Date: April 3, 2009
The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.
Public Relations and the...
by
Language: English
Release Date: May 4, 2012
Language: English
Release Date: May 4, 2012
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture --...
The Global Public Relations Handbook, Revised and Expanded Edition
Theory, Research, and Practice
Language: English
Release Date: January 13, 2009
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from...
Public Relations in Global Cultural Contexts
Multi-paradigmatic Perspectives
Language: English
Release Date: January 31, 2011
While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range...
Introduction to Strategic Public Relations
Digital, Global, and Socially Responsible Communication
Language: English
Release Date: November 30, 2017
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award
How can public relations play a more active role in the betterment of society?
Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communicationprepares...
Planning and Managing Public Relations Campaigns
A Strategic Approach
Language: English
Release Date: December 3, 2015
Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering...
Organizational Public Relations
A Political Perspective
Language: English
Release Date: November 5, 2013
Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by organizational...
Professionalizing Public Relations
History, Gender and Education
Language: English
Release Date: July 29, 2016
This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century....
Corporate Social Responsibility, Sustainability and Public Relations
Negotiating Multiple Complex Challenges
Language: English
Release Date: November 19, 2015
While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing."...
by Ron Smith
Language: English
Release Date: August 15, 2013
Language: English
Release Date: August 15, 2013
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:
The four key phases...