Understanding Public Relations

Theory, Culture and Society

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Understanding Public Relations by Lee Edwards, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lee Edwards ISBN: 9781526422125
Publisher: SAGE Publications Publication: April 17, 2018
Imprint: SAGE Publications Ltd Language: English
Author: Lee Edwards
ISBN: 9781526422125
Publisher: SAGE Publications
Publication: April 17, 2018
Imprint: SAGE Publications Ltd
Language: English

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations** **introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:

  • Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power
  • Considers how public relations frames vital discussions of race, gender, class and ethics
  • Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK

Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations** **introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:

Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

More books from SAGE Publications

Cover of the book Methodology for Creating Business Knowledge by Lee Edwards
Cover of the book Mutiny at the Margins: New Perspectives on the Indian Uprising of 1857 by Lee Edwards
Cover of the book Qualitative Research in Sport and Physical Activity by Lee Edwards
Cover of the book Quantitative Research in Education by Lee Edwards
Cover of the book Explicit Direct Instruction for English Learners by Lee Edwards
Cover of the book Cities and Economic Change by Lee Edwards
Cover of the book Encyclopedia of Street Crime in America by Lee Edwards
Cover of the book Research Methods and Statistics in Psychology by Lee Edwards
Cover of the book How Schools and Districts Meet Rigorous Standards Through Authentic Intellectual Work by Lee Edwards
Cover of the book The Magic of Bollywood by Lee Edwards
Cover of the book Emergence of the Political Subject by Lee Edwards
Cover of the book Lessons in Teaching Reading Comprehension in Primary Schools by Lee Edwards
Cover of the book News as Entertainment by Lee Edwards
Cover of the book Teaching and Learning English Literature by Lee Edwards
Cover of the book The SAGE Dictionary of Sociology by Lee Edwards
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy