Organizational Public Relations

A Political Perspective

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Organizational Public Relations by Christopher Spicer, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christopher Spicer ISBN: 9781136688171
Publisher: Taylor and Francis Publication: November 5, 2013
Imprint: Routledge Language: English
Author: Christopher Spicer
ISBN: 9781136688171
Publisher: Taylor and Francis
Publication: November 5, 2013
Imprint: Routledge
Language: English

Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by organizational decision making in the development and implementation of public relations programs and activities. It emphasizes the ways in which an organization's culture and decision making processes ultimately influence the success or failure of their public relations efforts.

The research, case studies, and author's interpretations and suggestions explore the often confusing netherworld of organizational mindsets -- particularly as those world views affect the organization's relations with clients and other stakeholders. Understanding organizational politics is the way to understanding how and why decisions are made by the organization's dominant coalition. The primary goal of this text is to enhance our understanding of the ways in which organizations "work" -- the political process that accompanies organizational decision making.

As an instrumental participant in the organizational political process, the public relations practitioner must posess knowledge and understanding of the organization's political process in order to succeed within that organization. Given the need for public relations practitioners to form coalitions, negotiate consensus, and advocate organizational interests, the political system metaphor is most approriate for understanding the relationship between organizational power and organizational public relations. This book, then, "steps back" from a focus solely on the design of public relations programs, and instead examines how the impetus for those programs emerges within the organization as a result of organizational politics in action.

Its special features include:
* practitioner responses at the end of each chapter providing commentary on the usefulness of the ideas presented;
* sidebars from popular sources illustrating theories;
* new case studies;
* merging of management and organizational theory and research with communication theory and research;
* a focus on external stakeholders from both an advocacy and a collaborative frame resulting in the creation of a "collaborative advocacy" framework for external communication; and
* an extended examination of ethical considerations pertaining to organizational decision making and communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by organizational decision making in the development and implementation of public relations programs and activities. It emphasizes the ways in which an organization's culture and decision making processes ultimately influence the success or failure of their public relations efforts.

The research, case studies, and author's interpretations and suggestions explore the often confusing netherworld of organizational mindsets -- particularly as those world views affect the organization's relations with clients and other stakeholders. Understanding organizational politics is the way to understanding how and why decisions are made by the organization's dominant coalition. The primary goal of this text is to enhance our understanding of the ways in which organizations "work" -- the political process that accompanies organizational decision making.

As an instrumental participant in the organizational political process, the public relations practitioner must posess knowledge and understanding of the organization's political process in order to succeed within that organization. Given the need for public relations practitioners to form coalitions, negotiate consensus, and advocate organizational interests, the political system metaphor is most approriate for understanding the relationship between organizational power and organizational public relations. This book, then, "steps back" from a focus solely on the design of public relations programs, and instead examines how the impetus for those programs emerges within the organization as a result of organizational politics in action.

Its special features include:
* practitioner responses at the end of each chapter providing commentary on the usefulness of the ideas presented;
* sidebars from popular sources illustrating theories;
* new case studies;
* merging of management and organizational theory and research with communication theory and research;
* a focus on external stakeholders from both an advocacy and a collaborative frame resulting in the creation of a "collaborative advocacy" framework for external communication; and
* an extended examination of ethical considerations pertaining to organizational decision making and communication.

More books from Taylor and Francis

Cover of the book Fighting for Human Rights by Christopher Spicer
Cover of the book Understanding Alternative Medicine by Christopher Spicer
Cover of the book Colloquial Portuguese of Brazil by Christopher Spicer
Cover of the book Men of Letters, Writing Lives by Christopher Spicer
Cover of the book European Neonatal Research by Christopher Spicer
Cover of the book The Intellectual Foundations of Christian and Jewish Discourse by Christopher Spicer
Cover of the book Talcott Parsons by Christopher Spicer
Cover of the book Dictionary of Physics by Christopher Spicer
Cover of the book The Paris Zone by Christopher Spicer
Cover of the book Perspectives on Jewish Though by Christopher Spicer
Cover of the book Science in the Romantic Era by Christopher Spicer
Cover of the book Vagaries of Value by Christopher Spicer
Cover of the book Richardson and the Philosophes by Christopher Spicer
Cover of the book Handbook of Consumer Behavior, Tourism, and the Internet by Christopher Spicer
Cover of the book The Routledge Companion to Global Economics by Christopher Spicer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy