Public Relations and the Social Web

How to Use Social Media and Web 2.0 in Communications

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Public Relations and the Social Web by Rob Brown, Kogan Page
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Author: Rob Brown ISBN: 9780749457327
Publisher: Kogan Page Publication: April 3, 2009
Imprint: Kogan Page Language: English
Author: Rob Brown
ISBN: 9780749457327
Publisher: Kogan Page
Publication: April 3, 2009
Imprint: Kogan Page
Language: English

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.

Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.

Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.

Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.

Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.

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