Analysis of the website www.dell.com

Corporate Web Communication

Business & Finance, Marketing & Sales
Cover of the book Analysis of the website www.dell.com by Christian Baumann, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christian Baumann ISBN: 9783640405978
Publisher: GRIN Verlag Publication: August 20, 2009
Imprint: GRIN Verlag Language: English
Author: Christian Baumann
ISBN: 9783640405978
Publisher: GRIN Verlag
Publication: August 20, 2009
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,2, , language: English, abstract: 1. Introduction In 1984, Michael Dell, a student from the University of Texas has found his own company selling computers build together from stock parts. With the philosophy of offering customers customized PC's and selling these directly to them Dell's company became the biggest PC seller in the United States in 2000.1 Since in 1996 Dell started to market his business predominantly over the internet. With this paper the author wants to analysis the main company homepage, www.dell.com, from an effectiveness perspective. On the following pages the reader will receive information about the business objective, Dell's business models, the audience profile, the web evaluation and a competitor analysis. At the end the findings will be summed up in an overall assessment and a conclusion with a recommendation will be given. [...]

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,2, , language: English, abstract: 1. Introduction In 1984, Michael Dell, a student from the University of Texas has found his own company selling computers build together from stock parts. With the philosophy of offering customers customized PC's and selling these directly to them Dell's company became the biggest PC seller in the United States in 2000.1 Since in 1996 Dell started to market his business predominantly over the internet. With this paper the author wants to analysis the main company homepage, www.dell.com, from an effectiveness perspective. On the following pages the reader will receive information about the business objective, Dell's business models, the audience profile, the web evaluation and a competitor analysis. At the end the findings will be summed up in an overall assessment and a conclusion with a recommendation will be given. [...]

More books from GRIN Verlag

Cover of the book Guatemala - Land der verbrannten Erde. Eine Analyse der Beziehungen zwischen Guatemala und den Vereinigte Staaten am Beispiel der Intervention im Jahre 1954 by Christian Baumann
Cover of the book Partnersuche im sozialen Wandel by Christian Baumann
Cover of the book Die verschiedenen Stellungen von Autoritäten in den Kinderwerken Pinocchio und Pippi Langstrumpf by Christian Baumann
Cover of the book Die Zulässigkeit der Frage nach der Schwangerschaft bei der Einstellung by Christian Baumann
Cover of the book Gewalt in Medien by Christian Baumann
Cover of the book Unterrichtseinheit: 'Bewusstheitsstufen sterbender Kinder' im Rahmen der LPE 10.3 P: Stärker als der Tod by Christian Baumann
Cover of the book Herrschaft und Fall des Marcus Opellius Macrinus by Christian Baumann
Cover of the book Finnland im Zweiten Weltkrieg im Spannungsfeld deutscher und sowjetischer Großmachtinteressen by Christian Baumann
Cover of the book Kultur und Bewusstsein - Die Bedingtheit der interkulturellen Kompetenz durch die psychologische Entwicklung by Christian Baumann
Cover of the book Kindheit und Jugend auf Samoa - M. Mead und ihre Forschung by Christian Baumann
Cover of the book The special legal character of the EU by Christian Baumann
Cover of the book Fitnesstraining einer berufstätigen Frau um die 25 Jahre by Christian Baumann
Cover of the book You understand or you overstand? Eine Betrachtung der Sprache der Rastafari by Christian Baumann
Cover of the book Kompetenzentwicklung in der betrieblichen Weiterbildung mit Social Software by Christian Baumann
Cover of the book Das Krankheitsbild der psychosomatischen Störung Magersucht by Christian Baumann
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy