The User's Journey
Storymapping Products That People Love
Nonfiction, Science & Nature, Technology, Industrial Design, Computers, Advanced Computing, Programming, User Interfaces, Art & Architecture, General Art, Graphic Art & Design, General Design
| Author: | Donna Lichaw | ISBN: | 9781933820361 |
| Publisher: | Rosenfeld Media | Publication: | March 22, 2016 |
| Imprint: | Rosenfeld Media | Language: | English |
| Author: | Donna Lichaw |
| ISBN: | 9781933820361 |
| Publisher: | Rosenfeld Media |
| Publication: | March 22, 2016 |
| Imprint: | Rosenfeld Media |
| Language: | English |
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
