Content Everywhere
Strategy and Structure For Future-Ready Content
Nonfiction, Reference & Language, Language Arts, Writing & Publishing, Writing Skills, Computers, Internet, Reference
| Author: | Sara Wachter-Boettcher | ISBN: | 9781933820903 |
| Publisher: | Rosenfeld Media | Publication: | December 12, 2012 |
| Imprint: | Rosenfeld Media | Language: | English |
| Author: | Sara Wachter-Boettcher |
| ISBN: | 9781933820903 |
| Publisher: | Rosenfeld Media |
| Publication: | December 12, 2012 |
| Imprint: | Rosenfeld Media |
| Language: | English |
Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
