The SWOT Analysis

Business & Finance, Marketing & Sales
Cover of the book The SWOT Analysis by Anja Böhm, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anja Böhm ISBN: 9783640426317
Publisher: GRIN Verlag Publication: September 14, 2009
Imprint: GRIN Verlag Language: English
Author: Anja Böhm
ISBN: 9783640426317
Publisher: GRIN Verlag
Publication: September 14, 2009
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Berlin, language: English, abstract: Marketing offers numerous valuable tools to analyze a company's current situation. Though, most of them have the weakness of providing only a very isolated view that is not suitable for a long-term entrepreneurial decision. The SWOT analysis, however, pursues an integrated approach including key company and environmental variables. The objective is the confrontation of the company's internal strengths and its weaknesses as well as company-external business opportunities and risks in order to generate possible strategic options. The SWOT analysis particularly supports a combined and integrated approach of the current company situation enabling well-balanced and comprehensive decisions. One main benefit is thus the reduction of complexity through the integrated approach, leaving the key factors and strategies as analytical residue. In practice, the SWOT method is a well established tool to analyze business units in larger companies and smaller start-ups in particular during their launch. The SWOT analysis though reveals limited possibilities when analyzing all business units of large companies. For this task other, more holistic, approaches as the share-holder-value concept or the portfolio analysis are appropriate. However, this large field of tools will not be treated in this assignment. The SWOT analysis is though, despite its disadvantages, one of the most important instruments for the internal analysis of a company's situation that - in every case - delivers a pretty comprehensive and resilient foundation for further entrepreneurial decisions and strategic planning.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Berlin, language: English, abstract: Marketing offers numerous valuable tools to analyze a company's current situation. Though, most of them have the weakness of providing only a very isolated view that is not suitable for a long-term entrepreneurial decision. The SWOT analysis, however, pursues an integrated approach including key company and environmental variables. The objective is the confrontation of the company's internal strengths and its weaknesses as well as company-external business opportunities and risks in order to generate possible strategic options. The SWOT analysis particularly supports a combined and integrated approach of the current company situation enabling well-balanced and comprehensive decisions. One main benefit is thus the reduction of complexity through the integrated approach, leaving the key factors and strategies as analytical residue. In practice, the SWOT method is a well established tool to analyze business units in larger companies and smaller start-ups in particular during their launch. The SWOT analysis though reveals limited possibilities when analyzing all business units of large companies. For this task other, more holistic, approaches as the share-holder-value concept or the portfolio analysis are appropriate. However, this large field of tools will not be treated in this assignment. The SWOT analysis is though, despite its disadvantages, one of the most important instruments for the internal analysis of a company's situation that - in every case - delivers a pretty comprehensive and resilient foundation for further entrepreneurial decisions and strategic planning.

More books from GRIN Verlag

Cover of the book 'Das Vamperl' von Renate Welsh im handlungs- und produktionsorientierten Unterricht by Anja Böhm
Cover of the book Deutschlands Elitenstruktur von 1945 bis heute by Anja Böhm
Cover of the book Der Deutsche Orden in der Auseinandersetzung mit dem Preußischen Bund und Rom by Anja Böhm
Cover of the book Der Tatbestand der Tötung auf Verlangen in Hinblick auf den Rotenburger Kannibalenfall by Anja Böhm
Cover of the book Führungskonzepte und Managementansätze: Führungsstile im Wandel und die Rolle der Führungskraft by Anja Böhm
Cover of the book Konzeptionelle Überlegungen zur Förderung der Ausdrucksfähigkeit durch Orientalischen Tanz - dargestellt an einer Schule für Sprachbehinderte (Primarbereich) by Anja Böhm
Cover of the book Das Ringen der Hansestädte mit König Waldemar IV Atterdag. Krieg oder Diplomatie? by Anja Böhm
Cover of the book Interkulturelle Pädagogik by Anja Böhm
Cover of the book Fachmodul Trainingslehre 1. Training mit einem 26-jährigen Kandidaten. Kraftdiagnostik und Erstellung eines Trainingsplans by Anja Böhm
Cover of the book Short Stories. Die Bedeutung von Kurzgeschichten im Englischunterricht der Sekundarstufe II by Anja Böhm
Cover of the book Die Kindheit Cäsars - Bedeutung für seinen späteren Werdegang by Anja Böhm
Cover of the book Rechtsaspekte des Aufhebungsvertrages - ein Praxisleitfaden by Anja Böhm
Cover of the book Gestaltungsmöglichkeiten sozialer Anreize von deutschen Unternehmen in China zur Motivation chinesischer Mitarbeiter by Anja Böhm
Cover of the book Sozialisationsprozesse und Karrierewege von Offizieren der Wehrmacht unter besonderer Berücksichtigung der Sozialisationsrolle der Hitlerjugend by Anja Böhm
Cover of the book Das Reich der Düfte - Südfrankreich einmal anders by Anja Böhm
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy