Message Matters

Succeeding at the Crossroads of Mission and Market

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities
Cover of the book Message Matters by Rebecca K. Leet, Turner Publishing Company
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Rebecca K. Leet ISBN: 9781618589255
Publisher: Turner Publishing Company Publication: August 20, 2007
Imprint: Fieldstone Alliance Language: English
Author: Rebecca K. Leet
ISBN: 9781618589255
Publisher: Turner Publishing Company
Publication: August 20, 2007
Imprint: Fieldstone Alliance
Language: English

It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.

More books from Turner Publishing Company

Cover of the book Screwball Express by Rebecca K. Leet
Cover of the book Fly Fishing—The Sacred Art by Rebecca K. Leet
Cover of the book GROW: A Separation in My Family by Rebecca K. Leet
Cover of the book Targeted by the CIA by Rebecca K. Leet
Cover of the book 31 Things to Raise a Child's Self-Esteem by Rebecca K. Leet
Cover of the book How to Love Your Marriage by Rebecca K. Leet
Cover of the book User's Guide to Garlic by Rebecca K. Leet
Cover of the book Speaking Torah Vol 2 by Rebecca K. Leet
Cover of the book Rumi and Islam by Rebecca K. Leet
Cover of the book The Rhodesian Ridgeback by Rebecca K. Leet
Cover of the book Historic Photos of University of Florida Football by Rebecca K. Leet
Cover of the book Hormones and Your Health by Rebecca K. Leet
Cover of the book From Custer to MacArthur: The 7th U.S. Cavalry (1866-1945) by Rebecca K. Leet
Cover of the book Maimonides, Spinoza and Us by Rebecca K. Leet
Cover of the book Isle of Canes by Rebecca K. Leet
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy