Business Plan: YummY - Der gesunde Fast Food Store
Der gesunde Fast Food Store
Business & Finance, Entrepreneurship & Small Business, New Business Enterprises
| Author: | Robert Tönnis | ISBN: | 9783638593755 |
| Publisher: | GRIN Verlag | Publication: | January 19, 2007 |
| Imprint: | GRIN Verlag | Language: | English |
| Author: | Robert Tönnis |
| ISBN: | 9783638593755 |
| Publisher: | GRIN Verlag |
| Publication: | January 19, 2007 |
| Imprint: | GRIN Verlag |
| Language: | English |
Research Paper (undergraduate) from the year 2006 in the subject Business economics - Company formation, Business Plans, grade: 1,7, University of Applied Sciences Frankfurt am Main, 41 entries in the bibliography, language: English, abstract: Yummy produces and sells power drinks that can replace a whole meal. Cursorily, a smoothie is a fruit drink with some extras, but after a closer view the customer gets all the minerals and vitamins he/she needs for a powerful day. There already exist a few competitors in Switzerland but they focus on people who like to have a fresh drink in the hot summer and they do not use any extras for special occasions. Yummy will make the difference and gives the company a USP because Yummy focuses on other target groups: There are the business people who are always in stressful situations without much time and quick healthy meals. There are sports-aware people who do not have the chance to get a quick meal rich in vitamins and minerals away from their own kitchen. In addition, there are health-conscious people in general who will love the product.
Research Paper (undergraduate) from the year 2006 in the subject Business economics - Company formation, Business Plans, grade: 1,7, University of Applied Sciences Frankfurt am Main, 41 entries in the bibliography, language: English, abstract: Yummy produces and sells power drinks that can replace a whole meal. Cursorily, a smoothie is a fruit drink with some extras, but after a closer view the customer gets all the minerals and vitamins he/she needs for a powerful day. There already exist a few competitors in Switzerland but they focus on people who like to have a fresh drink in the hot summer and they do not use any extras for special occasions. Yummy will make the difference and gives the company a USP because Yummy focuses on other target groups: There are the business people who are always in stressful situations without much time and quick healthy meals. There are sports-aware people who do not have the chance to get a quick meal rich in vitamins and minerals away from their own kitchen. In addition, there are health-conscious people in general who will love the product.
