Review imprint: 1779 books
Marketbusters
40 Strategic Moves That Drive Exceptional Business Growth
Language: English
Release Date: February 17, 2005
Robust methods to identify new growth opportunities
YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth-or don’t. While executives often talk about their great growth plans, very few of these plans actually deliver...
Rapid Transformation
A 90-Day Plan for Fast and Effective Change
Language: English
Release Date: October 18, 2007
Profound organizational transformation takes years and, in most cases is unsuccessful, right? Not according to change expert Behnam Tabrizi. In Rapid Transformation: A 90-Day Plan for Fast and Effective Change , Tabrizi shows you how to accomplish successful transformational change in your firm in...
The Analytical Marketer
How to Transform Your Marketing Organization
Language: English
Release Date: September 13, 2016
How to lead the change
Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure...
Not for Free
Revenue Strategies for a New World
Language: English
Release Date: February 17, 2011
Businees model disruption affects not just entertainment, media, and retail companies, but many other industries where supply chains, production lines, distribution channels, and the products and services themselves are becoming more digital. In INFORMATION RULES, Hal Varian and Carl Shapiro discussed...
by Bryan A. Garner
Language: English
Release Date: January 8, 2013
Language: English
Release Date: January 8, 2013
DON'T LET YOUR WRITING HOLD YOU BACK.
When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important...
Lords of Strategy
The Secret Intellectual History of the New Corporate World
Language: English
Release Date: March 3, 2010
Imagine, if you can, the world of business - without corporate strategy.
Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering...
The Ultimate Question 2.0 (Revised and Expanded Edition)
How Net Promoter Companies Thrive in a Customer-Driven World
Language: English
Release Date: September 20, 2011
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch...
The Innovator's DNA
Mastering the Five Skills of Disruptive Innovators
Language: English
Release Date: July 12, 2011
A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation.
In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution, How...
Seeing What's Next
Using the Theories of Innovation to Predict Industry Change
Language: English
Release Date: September 7, 2004
Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners...
by
Language: English
Release Date: June 1, 2009
Language: English
Release Date: June 1, 2009
The Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify strengths and weaknesses and hone critical skills. Whether you're at your desk, in a...
The ABCs of the Economic Crisis
What Working People Need to Know
Language: English
Release Date: September 1, 2009
The economic crisis has created a host of problems for working people: collapsing wages, lost jobs, ruined pensions, and the anxiety that comes with not knowing what tomorrow willbring. Compounding all this is a lack of reliable information that speaks to the realities of workers. Commentators and...
Debt, the IMF, and the World Bank
Sixty Questions, Sixty Answers
Language: English
Release Date: September 1, 2010
Mainstream economists tell us that developing countries will replicate the economic achievements of the rich countries if they implement the correct “free-market”policies. But scholars and activists Toussaint and Millet demonstrate that this is patently false. Drawing on a wealth of detailed evidence,...
The Little Black Book of Innovation
How It Works, How to Do It
Language: English
Release Date: December 20, 2011
Innovation may be the hottest discipline around today-in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however,...
Pedestrianism
When Watching People Walk Was America's Favorite Spectator Sport
Language: English
Release Date: April 1, 2014
Strange as it sounds, during the 1870s and 1880s, America's most popular spectator sport wasn't baseball, boxing, or horseracing—it was competitive walking. Inside sold-out arenas, competitors walked around dirt tracks almost nonstop for six straight days (never on Sunday), risking their health...