Richard O Young: 5 books

This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals...

How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. 　　It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics,...

Prominent scholars and practitioners consider the role of global environmental politics in the face of increasing environmental stress. Humanity's collective impact on the Earth is vast. The rate and scale of human-driven environmental destruction is quickly outstripping our political and social...

Georgians, like all Americans, experienced the Civil War in a variety of ways. Through selected articles drawn from the New Georgia Encyclopedia (www.georgiaencyclopedia.org), this collection chronicles the diversity of Georgia’s Civil War experience and reflects the most current scholarship in...

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