How Audiences Decide

A Cognitive Approach to Business Communication

Business & Finance, Business Reference, Business Communication, Management & Leadership, Motivational
Cover of the book How Audiences Decide by Richard O. Young, Taylor and Francis
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Author: Richard O. Young ISBN: 9781136911880
Publisher: Taylor and Francis Publication: March 1, 2011
Imprint: Routledge Language: English
Author: Richard O. Young
ISBN: 9781136911880
Publisher: Taylor and Francis
Publication: March 1, 2011
Imprint: Routledge
Language: English

How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business.   It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics.  By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them.  The book covers a broad range of communication techniques—including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals—and examines the empirical evidence supporting each of them.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business.   It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics.  By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them.  The book covers a broad range of communication techniques—including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals—and examines the empirical evidence supporting each of them.

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