Jeffrey Rothfeder: 3 books

Book cover of Driving Honda

Driving Honda

Inside the World's Most Innovative Car Company

by Jeffrey Rothfeder
Language: English
Release Date: July 31, 2014

Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world’s largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating...
Book cover of Every Drop for Sale

Every Drop for Sale

Our Desperate Battle Over Water in a World About to Run Out

by Jeffrey Rothfeder
Language: English
Release Date: August 19, 2004

An investigative journalist explores our world on the brink of running out of usable water. Less than .0008 percent of the total water on Earth is fit for human consumption, but global consumption of fresh water is doubling every twenty years. Water has become perhaps our most precious commodity-a...
Book cover of McIlhenny's Gold

McIlhenny's Gold

How a Louisiana Family Built the Tabasco Empire

by Jeffrey Rothfeder
Language: English
Release Date: March 17, 2009

In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea—the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico—a secretive family business emerged that would produce one of the best-known products in the world. A delectable and satisfying...
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