Driving Honda

Inside the World's Most Innovative Car Company

Business & Finance, Business Reference, Corporate History, Economics, Development & Growth, Management & Leadership, Management
Cover of the book Driving Honda by Jeffrey Rothfeder, Penguin Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jeffrey Rothfeder ISBN: 9781101601419
Publisher: Penguin Publishing Group Publication: July 31, 2014
Imprint: Portfolio Language: English
Author: Jeffrey Rothfeder
ISBN: 9781101601419
Publisher: Penguin Publishing Group
Publication: July 31, 2014
Imprint: Portfolio
Language: English

Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world’s largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot?

According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma–driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Those are just a few of the ideas that the company’s colorful founder Soichiro Honda embedded in the DNA of his start-up sixty-five years ago.

As the first journalist allowed behind Honda’s infamously private doors, Rothfeder interviewed dozens of executives, engineers, and frontline employees about Honda’s management practices and global strategy. He shows how the company developed and maintained its unmatched culture of innovation, resilience, and flexibility—and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world’s largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot?

According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma–driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Those are just a few of the ideas that the company’s colorful founder Soichiro Honda embedded in the DNA of his start-up sixty-five years ago.

As the first journalist allowed behind Honda’s infamously private doors, Rothfeder interviewed dozens of executives, engineers, and frontline employees about Honda’s management practices and global strategy. He shows how the company developed and maintained its unmatched culture of innovation, resilience, and flexibility—and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots.

More books from Penguin Publishing Group

Cover of the book American Kingpin by Jeffrey Rothfeder
Cover of the book The Cross and the Switchblade by Jeffrey Rothfeder
Cover of the book Saying Goodbye by Jeffrey Rothfeder
Cover of the book Shear Trouble by Jeffrey Rothfeder
Cover of the book Aground on St. Thomas by Jeffrey Rothfeder
Cover of the book Any Other Name by Jeffrey Rothfeder
Cover of the book Henry VI, Part 1 by Jeffrey Rothfeder
Cover of the book Stamped Out by Jeffrey Rothfeder
Cover of the book Three by Jeffrey Rothfeder
Cover of the book Only A Shadow by Jeffrey Rothfeder
Cover of the book Defying Reality by Jeffrey Rothfeder
Cover of the book Sleep No More by Jeffrey Rothfeder
Cover of the book What If? II by Jeffrey Rothfeder
Cover of the book Where the Dead Lie by Jeffrey Rothfeder
Cover of the book Talk of the Ton by Jeffrey Rothfeder
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy