穿越败局:广告与公关篇

Business & Finance, Marketing & Sales, Customer Service
Cover of the book 穿越败局:广告与公关篇 by 李文庠, 崧博出版事業有限公司
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Author: 李文庠 ISBN: 3470000002447
Publisher: 崧博出版事業有限公司 Publication: July 6, 2017
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 李文庠
ISBN: 3470000002447
Publisher: 崧博出版事業有限公司
Publication: July 6, 2017
Imprint: 崧博出版事業有限公司
Language: Chinese
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本书是“商战滑铁卢”丛书之一种。成功的经验是财富，失败的教训也是财富。本书旁征博引，从古今中外兵战、商战大量广告与公关的案例中，引导人们在广告、公关、形象、礼仪、谈判、宣传等方面得到有益的启示。穿行于别人失败的故事中，可以领悟别人对失败的反思，从而以此为鉴，使自己今后少走弯路。
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
本书是“商战滑铁卢”丛书之一种。成功的经验是财富，失败的教训也是财富。本书旁征博引，从古今中外兵战、商战大量广告与公关的案例中，引导人们在广告、公关、形象、礼仪、谈判、宣传等方面得到有益的启示。穿行于别人失败的故事中，可以领悟别人对失败的反思，从而以此为鉴，使自己今后少走弯路。

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