Buying and Selling Information

A Guide for Information Professionals and Salespeople to Build Mutual Success

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Business & Finance, Marketing & Sales, Customer Service
Cover of the book Buying and Selling Information by Michael L. Gruenberg, Information Today, Inc.
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Author: Michael L. Gruenberg ISBN: 9781573877244
Publisher: Information Today, Inc. Publication: March 27, 2014
Imprint: Language: English
Author: Michael L. Gruenberg
ISBN: 9781573877244
Publisher: Information Today, Inc.
Publication: March 27, 2014
Imprint:
Language: English
Both sides of the negotiating table are represented in this practical and much-needed guide by Michael L. Gruenberg, a veteran of the electronic information field. With over 30 years selling information to libraries of all types and sizes, Gruenbergs time-tested tips, techniques, and strategies come together in a must-read guide for sales professionals and their library customers alike. The authors personal stories are geared to helping salespeople and librarians understand what the “other guy” is grappling with in order to achieve the best possible outcome for everyone. His hard-won insights and knowledge shed light on the importance of relationships, some harsh realities of the business world, and the “music” of the sales experience.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Both sides of the negotiating table are represented in this practical and much-needed guide by Michael L. Gruenberg, a veteran of the electronic information field. With over 30 years selling information to libraries of all types and sizes, Gruenbergs time-tested tips, techniques, and strategies come together in a must-read guide for sales professionals and their library customers alike. The authors personal stories are geared to helping salespeople and librarians understand what the “other guy” is grappling with in order to achieve the best possible outcome for everyone. His hard-won insights and knowledge shed light on the importance of relationships, some harsh realities of the business world, and the “music” of the sales experience.

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