The Innovation Handbook

How to Profit from Your Ideas, Intellectual Property and Market Knowledge

Business & Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book The Innovation Handbook by Adam Jolly, Kogan Page
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Author: Adam Jolly ISBN: 9780749468842
Publisher: Kogan Page Publication: July 3, 2013
Imprint: Kogan Page Language: English
Author: Adam Jolly
ISBN: 9780749468842
Publisher: Kogan Page
Publication: July 3, 2013
Imprint: Kogan Page
Language: English

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients.
But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients.
But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.

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