The Professionals' Guide to Publishing
A Practical Introduction to Working in the Publishing Industry
Business & Finance, Industries & Professions, Industries, Management & Leadership, Management, Nonfiction, Health & Well Being, Self Help
| Author: | Gill Davies, Richard Balkwill | ISBN: | 9780749462581 |
| Publisher: | Kogan Page | Publication: | February 3, 2011 |
| Imprint: | Kogan Page | Language: | English |
| Author: | Gill Davies, Richard Balkwill |
| ISBN: | 9780749462581 |
| Publisher: | Kogan Page |
| Publication: | February 3, 2011 |
| Imprint: | Kogan Page |
| Language: | English |
The Professionals' Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally.
Providing a thorough grounding in how publishing works including information on permissions and the current legal framework; they also examine current and enduring trends in publishing including; networking, supply chains and e-publishing.
The Professionals' Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally.
Providing a thorough grounding in how publishing works including information on permissions and the current legal framework; they also examine current and enduring trends in publishing including; networking, supply chains and e-publishing.
