The Complete Marketer

60 Essential Concepts for Marketing Excellence

Business & Finance, Marketing & Sales, Direct Marketing
Cover of the book The Complete Marketer by Malcolm McDonald, Mike Meldrum, Kogan Page
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Author: Malcolm McDonald, Mike Meldrum ISBN: 9780749466770
Publisher: Kogan Page Publication: May 3, 2013
Imprint: Kogan Page Language: English
Author: Malcolm McDonald, Mike Meldrum
ISBN: 9780749466770
Publisher: Kogan Page
Publication: May 3, 2013
Imprint: Kogan Page
Language: English

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, market audits, segmentation, sales forecasting, mobile marketing, advertising and PR, and managing a sales team. It features clear diagrams and definitions throughout to make concepts easy to understand.

Malcolm McDonald and Mike Meldrum have simplified the discipline of marketing by translating jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. It applies the authors' marketing expertise to every aspect of the marketing mix, making The Complete Marketer an invaluable resource for general managers, non-qualified marketers and students studying marketing as part of a broader degree.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, market audits, segmentation, sales forecasting, mobile marketing, advertising and PR, and managing a sales team. It features clear diagrams and definitions throughout to make concepts easy to understand.

Malcolm McDonald and Mike Meldrum have simplified the discipline of marketing by translating jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. It applies the authors' marketing expertise to every aspect of the marketing mix, making The Complete Marketer an invaluable resource for general managers, non-qualified marketers and students studying marketing as part of a broader degree.

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