Mike Meldrum: 2 books
The Complete Marketer
60 Essential Concepts for Marketing Excellence
Language: English
Release Date: May 3, 2013
What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible...
Il linguaggio del marketing
Concreto, snello, efficace
Language: Italian
Release Date: February 19, 2016
Il testo presenta l’essenza del marketing moderno, è costituito da sette parti composte in totale da 60 concetti fondamentali che si focalizzano sulle aree imprescindibili per un operatore di settore. Tra questi per esempio: internet marketing, capire i clienti/consumatori e i mercati di riferimento,...