Malcolm Mcdonald: 15 books
by Malcolm McDonald, Beth Rogers
Language: English
Release Date: August 3, 2017
Language: English
Release Date: August 3, 2017
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of...
Malcolm McDonald on Value Propositions
How to Develop Them, How to Quantify Them
Language: English
Release Date: October 3, 2018
A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. While many organizations understand...
Malcolm McDonald on Marketing Planning
Understanding Marketing Plans and Strategy
Language: English
Release Date: November 3, 2016
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has...
The Complete Marketer
60 Essential Concepts for Marketing Excellence
Language: English
Release Date: May 3, 2013
What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible...
Marketing Value Metrics
A New Metrics Model to Measure Marketing Effectiveness
Language: English
Release Date: October 3, 2014
This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned Cranfield School of Management that not only shows how marketing systematically contributes to shareholder value, but also provides...
Marketing Plans for Services
A Complete Guide
Language: English
Release Date: July 20, 2011
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.
The marketer is...
by Lynette Ryals, Malcolm McDonald
Language: English
Release Date: June 25, 2012
Language: English
Release Date: June 25, 2012
To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.
Key Account Management is proven to deliver substantial benefits to the bottom line....
Key Account Management
The Definitive Guide
Language: English
Release Date: November 13, 2012
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned...
Marketing Plans
How to prepare them, how to profit from them
Language: English
Release Date: September 26, 2016
A fully revised and updated 8th edition of the highly renowned international bestseller
The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.
Marketing Plans is...
Market Segmentation
How to Do It and How to Profit from It
Language: English
Release Date: November 5, 2012
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing...
Marketing and Finance
Creating Shareholder Value
Language: English
Release Date: August 13, 2013
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing...
by Adrian Payne, Malcolm McDonald
Language: English
Release Date: November 12, 2012
Language: English
Release Date: November 12, 2012
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings...
100 Practical Ways to Improve Customer Experience
Achieve End-to-End Customer Engagement in a Multichannel World
Language: English
Release Date: August 3, 2018
Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused...
by Peter Morris, Malcolm McDonald
Language: English
Release Date: April 23, 2014
Language: English
Release Date: April 23, 2014
First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
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